The 3 Viral Outfits of Summer 2018—Did You Wear Them All?
As much as we herald Instagram as an eclectic treasure trove of personal style, it's inevitable that, every once in a while, the sartorial stars will align and an outfit formula will click into place and capture the imagination of the fashion fan club. The result? Replication en masse. However, as Who What Wear UK Editorial Director Hannah Almassi succinctly stated earlier this month, sometimes there's nothing wrong with being a bit of a fashion victim and jumping on the latest viral clothing item, or in this case outfit. Really, it's no different to the evolution of fashion trends pre-internet, but instead of flicking through a glossy mag or browsing your local high street, you need simply open Instagram and witness the proliferation of a look through the girls on the ground.
So what were the looks that got lucky this summer? Obviously, Réalisation's Naomi skirt had to make an appearance, thanks to its spectacular success among the in-crowd. Fashion brand of the year Ganni has also nabbed one our coveted top spots, specifically the brand's distinctive maxi dresses, which come styled with sneakers (only Adidas Originals or Balenciaga will do) and layered gold necklaces. Our third look is not defined by a particular brand; however, it is no less relevant. Championed by Ukranian fashion director Julie Pelipas, the white jeans, cream top, and brown belt look has undoubtedly become the tonal outfit of the summer. So simple, so easy to re-create, but oh so chic. Scroll down to discover all three looks.
White Jeans, Brown Belt, and Cream Cami Top
Style Notes: Julie Pelipas and her stylish friend work the matchy-matchy look to perfection. We love the addition of gold hoop earrings.
Style Notes: Camille Charrière somehow manages to match her outfit to her cast and make it look chic. It helps that she's holding a Dior Saddle bag, of course…
Style Notes: If in doubt, go head-to-toe white. This minimalist look is instantly elevated with a Gucci logo belt.
SHOP THE LOOK
Ganni Dress, Chunky Trainers, and Gold Jewellery
Style Notes: Who knew pink and green could work so well together? This Ganni number looks so cool with a boxy blazer and chunky trainers.
Style Notes: Alexis Foreman styles Ganni's sellout checked maxi dress with Céline's cult letter necklace and a pair of Adidas Originals. So cool.
Related: Leopard-Print Skirts Are Still Going Strong for Spring–Here Are 19 of the Best
Style Notes: Lou Hay adds edge to her pink Ganni maxi dress with a pair of Balenciaga trainers. Perfect for autumn.
SHOP THE LOOK
Réalisation Skirt, Denim Jacket, and White Tee
Style Notes: Réalisation's slinky Naomi skirt needs a bit of bleached denim and a white tee to work in the daytime.
Style Notes: Emili Sindlev's yellow-tinted sunnies make for an excellent addition to this festival-ready outfit.
Style Notes: A basket bag was another cult item this summer, and it works so well with the Naomi Skirt and a denim jacket.
SHOP THE LOOK
This post originally appeared on Who What Wear UK. Up next: what London girls are really wearing right now.
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