From Rixo to Ganni, I Just Found 23 Feel-Good Dresses for Under £300

Here at Who What Wear, we believe that you can achieve great style at every budget. Everyone will have different criteria and constraints when it comes to shopping, and naturally, these will also vary over your lifetime. I've always been very picky about what I spend my money on, and despite working in the fashion industry, I'm reluctant to spend over the odds on something unless I'm really sure I'm going to get a good return on investment.


(Image credit: @monikh)

However, in both my colleagues' and my experience, dresses seem to be the item we're the most willing to spend a little bit more on. They're our go-tos for everything from parties to chilling in the park, and some of our most-worn and -treasured items fall into the dress category. Last year, I nabbed Ganni's smocked midi dress in the sale and have worn it constantly. I feel great in it, and it's so easy to style. It's fair to say it was worth the investment.

Luckily, there are so many new brands cropping up that offer the quality and kudos of designer brands, but without the four-figure price tags. Labels such as Rixo, Ganni and Stine Goya have really nailed this mid-price-range category, and we've been besotted ever since. So if you fancy a feel-good frock to wear whilst chilling in your garden or as an option for a 2021 wedding, we've got plenty of options for you below.

Shop Our Under-£300 Dress Edit

Up Next: Your Guide to the Key Trends for Summer 2020