15 Cool Sneaker Brands Fashion People Always Wear

Best sneaker brands



Whether you’re a sneakerhead who knows about every new drop or you’re investing in some cool shoes to add to your new-season wardrobe, there are some noteworthy sneaker brands to know about that you’ll find in the closets of fashion insiders. From practical athletic shoes intended for a workout to directional designer pieces, there are a range of styles that can fit into your wardrobe, regardless of how you’ll be wearing and styling them.

Brands including Adidas and New Balance have recently climbed the ranks even higher with their styles such as the Sambas and 550s which are sold out practically everywhere. Rising brands including Onitsuka Tiger and Saloman have been picking up steam recently. Other designers including Aimé Leon Dore and Wales Bonner have cult collaborations that sell out instantly when they’re released. Ahead, see the 15 best sneaker brands to add to your wardrobe that all have the “cool girl” stamp of approval. 


Best sneaker brands: Adidas



Adidas have a long line of cult collaborations but their core sneakers are also in heavy demand, including styles like the Samba sneakers that are everywhere on the fashion set.




Not only are Converse All Star sneakers a favorite style among cool fashion people, but their price point also makes them a great affordable option to add to your closet.

New Balance



Though New Balance has many styles that have won fashion people over, the 990 V5s are the key popular style to own.




Nike sneakers have established themselves as classics, recognizable by the brand's signature swoosh.




Recently, Asics have entered the fashion-girl sneaker collection in a major way—especially the metallic Gel styles.

Aimé Leon Dore



Aimé Leon Dore's designs in collaboration with New Balance continue to command long waitlists, including the 550 sneakers that you'll have to hunt down if you want to find them in your size.




Leave it to Gucci to make the Adidas Gazelle sneakers even more viral with the addition of the brand's iconic GG logo.




You'll count celebs including Hailey Bieber and Bella Hadid among the growing list of Saloman sneaker fans.

Hoka Hoka One

If you step inside a cool gym, you're guaranteed to find the people inside wearing Hoka sneakers.


This editor is a personal fan of Reebok sneakers, stocking many colorways of the Club C 85s in my closet.

Onitsuka Tiger



Onitsuka Tiger sneakers are currently on the rise, and the yellow Mexico 66 sneakers are the key buy to add to your closet.



Getty Images/Claudio Lavenia

Loewe's cult sneakers capture the nostalgia of retro designs.

Wales Bonner



Yet another cool Adidas collab to know: The Wales Bonner sneakers that mix cool textures and colorways.




Chanel remains one of the most in-demand brands for designer sneakers.




If you're a minimalist, Toteme sneakers will be on your radar.