This Is the Sneaker Trend Every Early Adopter Is Wearing


(Image credit: @aimeesong)

Over the last several years, we’ve seen sneaker trends soar in popularity ranging from "dad” styles and utilitarian gorpcore shoes to retro designs reminiscent of the ‘80s and clean, minimal white variations. The latest trend to land in the closets of the fashion set, though, are bold, colorful sneakers that add a punch of color to their wardrobes.

Adidas, in particular, has some of the most in-demand designs. Among them are collaborations with Gucci and Wales Bonner that are selling out in record time, as well as unique colorways of its Samba and Gazelle sneakers that are defining what cool fashion looks like right now. Colorful designs are also picking up steam with other brands, including New Balance and Nike, with styles including the 550s and Dunks continuing to land on the sell-out list.

Whether you’re styling them with other vibrant colors or adding them to a neutral look to add some dimension, there’s a place for them in your outfits for 2023. Ahead, shop the colorful sneaker trend with an edit of the best styles on the market.


New Balance


Next: 11 Quiet-Luxury Bags That Are Low-Key, Anti-Trend, and Peak Cool

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.