FYI: These Are the 10 Most-Wanted Fragrances at Sephora Right Now
By now you know we love Sephora. The good news? We know you do too. We also know you have a keen eye for top-notch beauty formulas and harvest a heavy hankering (too much alliteration?) to know which skincare, hair, and makeup products are addiction-forming and flying off the retailer's shelves at lightning speed. That's why, slowly, but surely, we've been putting together guides featuring all of Sephora's best-selling products. (And don't worry, we'll continue to update as tides turn and favor changes.) Since we've already inundated you with the top-selling skincare, hair, and makeup products Sephora shoppers are rather infatuated with, it only felt right to move on to fragrance.
We love talking and debating scent here at WWW HQ and have come up with quite a few must-reads regarding our favorite perfumes for just the season or for always. Tapping into Sephora's treasure trove of best-selling perfumes was next on the agenda. Of course, fragrance and the way we smell (or want to smell, anyway) is highly personal, and if the thought of smelling like everyone else turns you off, we get it. That said, it can be kind of fascinating to discover which particular perfumes always go gangbusters in terms of bottle sales, and you might, even through slight pessimism, discover your next favorite scent. Here, we invite you to pick your olfactory poison of choice and to keep scrolling for 10 of Sephora's best-selling perfumes.
We had no idea this specific fragrance from Chanel was such a hot commodity, but after some research, we realized it's the top-selling fragrance at pretty much all of our favorite beauty retailers. Blame it on the designer's inherent chicness and the fresh ambiance of its elegant scent.
We know so many beauty editors who keep a fresh bottle of this beloved scent on their desks at all times, and apparently, it's the go-to spritz for Sephora shoppers as well. It's warm, spicy, and blooming with notes of jasmine, orange blossom, and patchouli.
Ah, another signature scent de Chanel that consistently tops the best-seller list at Sephora and beyond. For those who love something fresh and fruity (but not nose-crinklingly saccharine) this vibrant pick is rife with romantic spruces of citron, jasmine, and teakwood. It's the perfume equivalent of a breath of fresh air.
An ingeniously modern, cult-classic take on an old fashioned must (powdery rose), this best-selling Sephora perfume doesn't smell like your grandma. Instead, with just one whiff you'll smell the scent's signature smart and semi-frisky mix of honey, cedarwood, peony, lily of the valley, and, of course, rose.
Does it get any more classic (or nostalgic) than Dolce & Gabbana's forever favorite fragrance, Light Blue? We think not. Intense and inviting, it evokes feelings of adventure and excitement, leaving behind its trademark melding of Sicilian citron, bluebell, Granny Smith apple, jasmine, and bamboo—plus, pretty traces of white rose, cedarwood, amber, and musk. It's complex but straightforward.
Not only is this Yves Saint Laurent elixir a best-selling perfume at Sephora, but it's also a consistent awarded winner and highly applauded within the fragrance world. And, it's just as the addictive, somewhat ominous name would suggest—warm, spicy, and sweet with a velvety-smooth roll out of notes like vanilla, white flowers, and black coffee.
For the scent-wearer who loves a fragrance grounded in earthy texture, this Dior perfume will be your top pick from Sephora's best-selling lineup. A little bit magical (ugh I know, but trust me), a little bit juicy, and a little bit smoky, its key notes of bergamot, vanilla, and amber can be held responsible.
Unisex fragrance lovers take note—if this Tom Ford scent isn't already on your radar (or your vanity!), then it will be soon. It's a husky and sultry cocktail of jasmine, black leather, and white moss, leaving skin richly blanketed in a woodsy compilation that's both beautiful and admirably human.
Rangoon creeper, jasmine bud, tuberose… This beloved fragrance is an annual favorite and hasn't lost steam within a cutthroat industry of perfume and scent. It's a best seller at Sephora and has the enchanting vibe of a dark forest or garden overrun by flowering blooms and buds.
This stunning bottle of Versace is not meant for the floor (sorry Bruno), but rather your vanity, your inner wrists, and your decolletage. It quite literally smells sparkly and pairs well with crackling glasses of champagne, and other bougie (but wonderful) adventures. Its incandescent notes include iced accord, yuzu, pomegranate, peony, magnolia, lotus flower, amber, and a bit of grounding musk.
Next up: Short-Lived Perfume Is the Worst, so I Found 21 That Will Last All Day
This article was published at an earlier date and has been updated.
Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.
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