I Did Some Digging, and These 26 Pieces Are the Most Popular Homeware Buys

For many of us, our homes have become a place of work, rest and socialising through 2020 and right into 2021, so it comes as no surprise that luxury e-commerce site MatchesFashion.com recently reported a massive 43% growth in homeware sales on-site over the last year. "Everyone I know, including myself, is making their home look as uplifting as possible," says Natalie Kingham, fashion and buying director. "We are hosting or attending intimate gatherings when we can, so it makes sense to invest in homewares to brighten both your environment and mood."


(Image credit: @nnennaechem)

Whether it's adapting your living room for a home-working set-up, starting from scratch in a new flat, or simply adding the odd textile or pop of colour to brighten up your bedroom, it's amazing the difference even the smallest of changes can make to our interiors.

"Everyday little luxuries have become so important, whether that is a calming scented candle, a soft silk quilt, or a special perfume flacon on your dressing table in your bedroom," explains Matches senior buyer Chelsea Power. "We've seen our customers invest in tactile blankets (searches are up 280% year-on-year) and small details such as vases that can really uplift a space and are a great decorative addition to a shelf or as part of a tablescape with a beautiful floral arrangement. For example, sculptural, statement vases from Simone Bodmer-Turner and Anissa Kermiche have been highlights over the past 12 months, with vases sales up 300%."

Thankfully, as consumers, we have so much choice when it comes to homewares right now, regardless of budget. So I decided to get the intel on the top-selling pieces from some of my favourite online interiors stores to help inform your next homeware investment. From Arket's Scandi cool to Made.com's design-led buys, scroll down to see what shoppers are loving right now.


Arket may not seem like the most obvious place for interiors, but anyone who has stepped into one of its stores will know the enviable Scandi pieces the brand offers. The brand's Linnea Andersson Blanket has been all over Insta, so it was no surprise to see it at the top of the best-sellers list.


MatchesFashion's homeware offering is relatively new, but it's become a go-to for the fashion crowd for finding cult brands. It might be on the higher end budget-wise, but these are pieces that are worth saving up for. Helle Mardahl's sculptural vases have shot right to the top of our wish list. 

John Lewis & Partners

John Lewis & Partners is definitely the most iconic brand of our interiors line-up, and it has long been a reliable destination for beautiful design with a high-street price point. In terms of trend-savvy design, it has really pushed the boat out in recent years, and we are loving the current offering of rattan furniture. 


Though only 10 years old, Made.com has quickly established itself as the destination for homeware-loving millennials. From rugs and room dividers to curtains and chairs, there's so much to scroll through, but trust us—it'll be worth the time investment.

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