The Cozy Pajama Brands We Wear When We Also Want to Look Cute


(Image credit: @kristenmarienichols)

Now that we're not going out for the time being, what we wear indoors has become exponentially more important. (And it isn't just us—take a look at the loungewear trends that are taking off on Instagram.) If you've made an effort to dress up at home at any point over the past month—even if it just meant putting on earrings—you know how much of a mood-lifter it can be, but that doesn't mean that comfort should be sacrificed.

For obvious reasons, something that we're spending more time in than ever these days is pajamas, so finding ones that are as cute as they are comfortable is a big bonus. Between all of us Who What Wear fashion editors, we've tried a lot of different pajama brands in our day, but a select few take the cake. Keep scrolling to shop those that do, according to us, who always aim to look chic while lounging.


"I know splurging on sleepwear is a treat, but since these affordable H&M options are just as cute and soft, I'm sold!"

Shop Kat's H&M picks:


"You may know Cosabella for its pretty undies and bras, but it also has a small selection of super comfortable (and cute!) pajamas as well. Its pieces are lightweight, soft, breathable and stretchy—everything I could possibly want to sleep in! I lived in its pj's and robes through my pregnancy and maternity leave and have been hooked ever since."

Shop Judith's Cosabella picks:


"I've been wearing and buying Eberjey pajama sets for years and have yet to find anything I love more. They're so comfortable and offer any type of cut you could imagine. Whether you're into long pants, shorts, long sleeves, short sleeves, sleepshirts, or anything else really, it has a set for you."

Shop Nicole's Eberjey picks:


"I seriously live in Lunya's chic pajamas at home. I especially love its collection of Cool pieces that are crafted from a special blend of cotton that regulates your body temperature as you sleep."

Shop Kristen's Lunya picks:


"Free People's pajamas aren't like regular pj's—they're cool pj's. And since I'm not one to buy pieces that are only meant for sleep, I like that they toe the line between pajamas, loungewear, or in the case of this pretty set, a beach coverup."

Shop Anna's Free People pick:

"Evewear's sustainably made pieces are so fun and whimsical, not to mention some of the softest."

Shop Anna's Evewear picks:


"I'm all about the pj's from Sleepy Jones. The price range is a tad higher, but the offering is cool, comfortable, and made to last. Plus, many of the pieces (like the long-sleeve shirts) can actually be worn as off-duty wear as well."

Shop Bobby's Sleepy Jones picks:


"I love a silky pajama set, and Journelle has some of the best. A huge bonus is that the camisole can double as a 'real' top, so you're really getting the most for your money. "

Shop Lauren's Journelle pick:


"I've been wearing Madewell pajamas for years. They're affordable and equally good for lounging or sleeping. Plus, the prints are always so cute, and I'm not even a huge print girl."

Shop Allyson's Madewell picks:

"Sleeper is one of the few pajama brands I'd actually wear (correction: I actually do wear) outside. The quality is beautiful, so I don't even mind that it's a bit of a splurge."

Shop Allyson's Sleeper pick:

Next up, the 25 best pairs of cozy slippers, according to senior market editor Nicole.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.