20 Nordstrom Beauty Products to Snag Before Gen Z Buys Them All

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(Image credit: @emmaleger)

For most people, November signifies the long-awaited beginning of the holiday season, but for those of us whose careers are based in fashion and beauty, this month happens to be one of our busiest. When we're not tackling our overflowing email inboxes or deep in a writing hole, we're taking note of the standout products that have defined our year. This time around, I've scoured the far corners of social media and took hints from Gen Z to pinpoint the beauty products that no doubt will by flying off the shelves as soon as this year's biggest holiday sales begin.

It's almost time for Nordstrom's Black Friday and Cyber Monday savings event, and I'm beyond excited to get my hands on some high-performing (and, dare I say, aesthetic) products by innovative skincare brands like Sunday Riley and The Ordinary and ultra-luxe makeup brands such as Westman Atelier and Hourglass. I've fully convinced myself that I want the 20 products below, and I'm more than willing to try to beat my fellow Gen Z members to the punch. May the shopping odds be ever in your favor!

Maya Thomas
Assistant Beauty Editor

Maya Thomas is Who What Wear's assistant beauty editor based in New York City. Her strong love for all things beauty and fashion stems from a strong childhood interest in the fine arts. During a gap year spent in Paris studying the history of French fashion, she shifted her focus to English literature and journalism as a student at Loyola Marymount University with the goal of one day pursuing a career in fashion. After graduating in May 2021, Maya began freelancing for Parade.com as a contributing commerce writer while also building a following on her lifestyle blog, Itsmayalala.com. When she's not writing, Maya spends her free time catching up on reading, perusing art galleries, and enjoying a night out at the ballet every now and then.