20 New Beauty Products at Sephora That Already Have Massively High Ratings

Sephora's "Just Dropped" tab is a constant conveyer belt of beauty candy if, like me, your upper intake limit simply does not exist when it comes to product. (Especially new ones!) As an editor, it's kind of my job to stay on top of what's freshly launched and exciting in the world of beauty, but I'd be monitoring the retailer's new releases whether I was obligated to or not. The passion runs deep, friends.


(Image credit: @madisonelainechertow)

Lately, there's been an especially great crop of new beauty things at Sephora, so I thought I'd spotlight 20 that not only have super high ratings despite how recently they've dropped, but that I feel highly confident in recommending to you. Below, 20 gush-worthy beauty investments Sephora shoppers and I both love. Keep scrolling!

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Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.