I'm a Hard-to-Impress Beauty Editor, But I'm Losing My Mind Over These 18 Finds

You know when a song is just so good it gets stuck in your head and you don't even care that it's on your brain 24/7? Yeah, that's exactly how I feel about the below 18 beauty products. A mix of brand-new, new, relatively new, and a few OGs, it's a special playlist of formulas I've become increasingly obsessed with ever since each one's initial launch (whether that was years ago, days ago, or even, in one product's case, forthcoming!).


(Image credit: @erin_jahns)

By now you know that we keep it completely real here on Who What Wear, and we'll never tout a product we're not sincerely jazzed to talk about and truly think you'll love just as much as we do. And with Sephora's epic Spring Savings Event just days away (Rouge members will have access starting on April 1), restocking all of my favorites is top of mind. Without further ado, keep scrolling to shop a heaping helping of the best beauty products to buy at Sephora right now, according to me. And, make sure to take advantage of our Sephora promo codes. Enjoy!






Up next, Attention, Please: 19 Beauty Products a Sephora Beauty Director Can't Be Without

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.