These Are the Under-$75 Sephora Picks I Swear By as a 41-Year-Old Beauty Editor

Being a beauty editor all these years, you’d think I’d become slightly jaded about beauty products, but no, I’m still pretty much a kid in a candy store when it comes to a new lipstick or eye shadow palette—especially in the glorious, Willy Wonka–esque surroundings of Sephora. Beauty lovers know exactly what I’m talking about when it comes to that feeling that the beauty retailer can give. It’s like the "night before Disneyland," or "going to Willy Wonka and the Chocolate Factory" type of vibe. Sephora has everything you could possibly need when it comes to beauty. It’s a one-stop shop for picking up your tried-and-true faves, or discovering a new holy-grail product—whether it’s a hair mist, mask-proof lipstick, or eyeliner stamp.


I recently added a few new beauty obsessions to my arsenal, and they’re all from Sephora! Some of them are old favorites that got a makeover, while others are products that I have been wishing for into existence. Keep scrolling for 11 of my current favorites from Sephora that are all under $75. 

1. Haus Labs by Lady Gaga Atomic Shake Long Lasting Liquid Lipstick

2. OleHenriksen Banana Bright+ Vitamin C Eye Crème

3. Too Faced Better Than Chocolate Eyeshadow Palette

4. Armani Beauty Luminous Silk Perfect Glow Flawless Oil-Free Foundation

5. Ceremonia Hair Oil Mist con Aloe Vera

6. Shiseido Urban Environment Oil-Free Sunscreen Broad-Spectrum SPF 42

7. Nécessaire The Sunscreen

8. Milk Makeup Pore Eclipse Mattifying + Blurring Makeup Primer

9. Tower 28 Beauty SunnyDays SPF 30 Tinted Sunscreen Foundation

10. Kaja Wink Stamp Long Waterproof Wing Eyeliner Stamp & Pen

11. Touchland Power Mist Hydrating Hand Sanitizer

Up next, My Eyebrows Haven't Been Touched Since 2019, So I Tried Anastasia's Golden Ratio

Marie Lodi
Freelance Beauty and Fashion Writer/Editor

Marie has covered beauty, fashion, and lifestyle for almost 15 years. She contributes to the beauty section here at Who What Wear. Previously, she was the Looks Editor for Bust Magazine, built the beauty vertical at HelloGiggles as its beauty editor, and was a founding staff writer at Rookie mag, giving fashion advice to teens. Her bylines have appeared in The Cut, Allure, Glamour, The Hollywood Reporter, and more. She was born and raised in Southern California and is based in L.A. Marie is a self-proclaimed costume design nerd and a co-host of Makeover Montage, a podcast about fashion in film and costume design. You'll see her writing about her beauty obsessions: red lipstick, winged eyeliner, pink hair, nail art, and skincare for people over 40. When she's not working, she's playing with her dog, Gnocchi, and writing her style newsletter, Overdressed.