It's Indisputable: These Are the Most Iconic Lipsticks in Existence

From Black Honey to Pillow Talk, we asked our editors to share the lipstick shades they come back to over and over.

Lipsticks
(Image credit: Who What Wear UK)

There’s something deeply transformative about the right lipstick. One swipe of the best lipstick can pull together an outfit, elevate your mood, and leave you feeling like the most confident version of yourself. But with thousands of lipsticks out there, finding the one can feel like hunting for a lippy in a haystack. There's a lot to consider, from finding the most elegant lipstick colour (whether you're searching for the perfect red lipstick, or an everyday neutral shade) to landing on the right finish, from glossy to matte.

As a beauty editor, I’ve tested more formulas than I care to count—from high-street heroes to luxury icons—and have developed a sixth sense for what makes a lipstick truly brilliant. Whether you’re after a lipstick that complements blonde hair, a lipstick that complements brunette hair, the perfect nude, red or something quietly sophisticated, here’s your ultimate guide to the best lipsticks out there—including iconic shades that have stood the test of time and the formulas worth investing in, according to our lipstick-loving editors.

The Best Lipsticks, Tried & Tested

Lipsticks on marble table

(Image credit: @eleanorvousden for Who What Wear UK)
  1. Best Overall: Charlotte Tilbury Pillow Talk (£29)
  2. Most Iconic Lipstick Shade: MAC Macximal Silky Matte Lipstick in Velvet Teddy (£25)
  3. Best Red Lipstick: Chanel Rouge Allure Luminous Intense Lip Colour in 99 Pirate (£42)
  4. Best Suits-Everyone Shade: Clinique Almost Lipstick in Black Honey (£25)
  5. Best Matte Lipstick: Dior Rouge Dior Lipstick in 999 (£39)
  6. Best Lipstick For Brunettes: MAC Lustreglass Lipstick in Spice It Up! (£24)
  7. Best Liquid Lipstick: Violette FR Petal Bouche in Cerise Desir (£32)
  8. Best Lipstick Colour For Blondes: MAC Macximal Silky Matte Lipstick in Honeylove (£25)

1. Charlotte Tilbury Matte Revolution Lipstick in Pillow Talk

Eleanor wearing Charlotte Tilbury Pillow Talk Lipstick

(Image credit: @eleanorvousden for Who What Wear UK)

2. MAC Macximal Silky Matte Lipstick in Velvet Teddy

Imani wearing MAC Velvet Teddy Lipstick

(Image credit: @imani_athina for Who What Wear UK)

3. Chanel Rouge Allure Luminous Intense Lip Colour in 99 Pirate

Eleanor wearing Chanel Lipstick in Pirate

(Image credit: @eleanorvousden for Who What Wear UK)

4. Clinique Almost Lipstick in Black Honey

Maxine wearing Clinique Black Honey

(Image credit: @maxineeggenberger for Who What Wear UK)

5. Dior Rouge Dior Lipstick in 999

Eleanor wearing Dior lipstick in 999

(Image credit: @eleanorvousden for Who What Wear UK)

6. MAC Lustreglass Lipstick in Spice It Up!

Eleanor wearing MAC Spice It Up! Lipstick

(Image credit: @eleanorvousden for Who What Wear UK)

7. Violette FR Petal Bouche in Cerise Désir

Eleanor wearing Violette FR petal bouche lipstick in Cerise Desir

(Image credit: @eleanorvousden for Who What Wear UK)

8. MAC Macximal Silky Matte Lipstick in Honeylove

Rebecca wearing MAC Honey Love lipstick

(Image credit: @rebeccarhysevans for Who What Wear UK)

How We Tested The Best Lipsticks

To help write this story on the best lipsticks, I called upon the Who What Wear UK beauty team and editorial team members to share their all-time favourite lipstick shades. Having tested hundred of lipsticks between us, we've worked out the best shades and formulas that really work. From matte to satin and red to neutrals, we've left no lipstick left un-swatched for this story—these are truly the best lipsticks you could try.

What Makes These The Best Lipstick Shades?

There are hundreds—thousands— of lipsticks out there, but not all of them reach icon status. The ones on our list defy time and fleeting trends and have been mainstays in many people's makeup bags for years. Many of these lipsticks, such as Clinique's Black Honey and Charlotte Tilbury's Pillow Talk, have the ability to suit everyone. Texture is also paramount. Whether you favour matte, satin or glossy, lipsticks these tried and tested formulas don't compromise on longevity, hydration, or comfort on the lips. Many of them also have huge cultural currency—MAC's Spice It Up! was Monica Geller's lipstick on Friends, while Charlotte Tilbury's Pillow Talk has endless celebrity fans.

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Eleanor Vousden
Beauty Editor, Who What Wear UK

Eleanor Vousden is the beauty editor for Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman & Home and junior beauty editor at Powder. She has also contributed to Wallpaper and Elle Collections.With a degree in fashion journalism from the London College of Fashion, she has 10 years of industry experience and has been highly commended at the BSME Talent Awards for her work on Powder and also contributed to the title winning Website of the Year at the PPA Awards.Eleanor’s journalistic focus is providing readers with honest and helpful beauty content. She has interviewed celebrity makeup artists, hairstylists and dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson.