It's Indisputable: These Are the Most Iconic Lipsticks in Existence
From Black Honey to Pillow Talk, we asked our editors to share the lipstick shades they come back to over and over.


There’s something deeply transformative about the right lipstick. One swipe of the best lipstick can pull together an outfit, elevate your mood, and leave you feeling like the most confident version of yourself. But with thousands of lipsticks out there, finding the one can feel like hunting for a lippy in a haystack. There's a lot to consider, from finding the most elegant lipstick colour (whether you're searching for the perfect red lipstick, or an everyday neutral shade) to landing on the right finish, from glossy to matte.
As a beauty editor, I’ve tested more formulas than I care to count—from high-street heroes to luxury icons—and have developed a sixth sense for what makes a lipstick truly brilliant. Whether you’re after a lipstick that complements blonde hair, a lipstick that complements brunette hair, the perfect nude, red or something quietly sophisticated, here’s your ultimate guide to the best lipsticks out there—including iconic shades that have stood the test of time and the formulas worth investing in, according to our lipstick-loving editors.
The Best Lipsticks, Tried & Tested
- Best Overall: Charlotte Tilbury Pillow Talk (£29)
- Most Iconic Lipstick Shade: MAC Macximal Silky Matte Lipstick in Velvet Teddy (£25)
- Best Red Lipstick: Chanel Rouge Allure Luminous Intense Lip Colour in 99 Pirate (£42)
- Best Suits-Everyone Shade: Clinique Almost Lipstick in Black Honey (£25)
- Best Matte Lipstick: Dior Rouge Dior Lipstick in 999 (£39)
- Best Lipstick For Brunettes: MAC Lustreglass Lipstick in Spice It Up! (£24)
- Best Liquid Lipstick: Violette FR Petal Bouche in Cerise Desir (£32)
- Best Lipstick Colour For Blondes: MAC Macximal Silky Matte Lipstick in Honeylove (£25)
1. Charlotte Tilbury Matte Revolution Lipstick in Pillow Talk
Shade: Neutral pink
Formula: Matte
Our verdict: Pillow Talk is one of the world's most talked-about and well-known lipstick shades, so, unsurprisingly, a tube is sold every 2 minutes. Charlotte Tilbury's Matte Revolution lipsticks are regarded as one of the best formulas for matte lips, and the Pillow Talk shade itself is considered one of the best neutral pinks out there (and is often a popular lipstick of choice for brides). The original suits my skintone well, leaning neither too pink nor too beige, but it also comes in Pillow Talk Medium, which has more brown undertones to better suit deep complexions. You'll also find it in Fair (with cool undertones to suit fair complexions) and Intense (with moodier, berry undertones), so you can find your best match for you.
Pros
- Comes in Fair, Original, Medium and Intense variants, meaning every skin tone can find the perfect neutral pink
- An icon for a reason—it suits everyone!
Cons
- Matte formula of the original may be too drying for everyday if you have dry lips
- It's so popular, so might not be for you if you're wanting a signature shade
2. MAC Macximal Silky Matte Lipstick in Velvet Teddy
Shade: Cool-toned beige
Formula: Matte
Our verdict: Velvet Teddy by MAC was an icon when it launched in 2004, and two decades on, it remains a classic and one of MAC's best-selling lipstick shades. The silky matte formula feels comfortable on the lips, while the deep, cool-toned beige hue has the rare ability to flatter everyone. "Recently, I stumbled upon a very old, borderline expired MAC Velvet Teddy lipstick in the original formula. To my surprise, I was instantly reminded of why I loved it all those years ago," says junior fashion editor, Imani-Nia Francis-Tsolaki. "Paired with my go-to Glossier lip liner and Saie lip gloss, it was the perfect combination."
Pros
- Neutral-toned brown suits everyone
- Silky matte finish is comfortable to wear
Cons
- Matte texture might not be for everyone
3. Chanel Rouge Allure Luminous Intense Lip Colour in 99 Pirate
Shade: A classic blue-red
Finish: Satin
Our verdict: There is nothing chicer than a Chanel lipstick (you'll find every shade is steeped in stories from the fashion house's lore) but Pirate is perhaps its most iconic red. It has a blue undertone (think a cooler-toned red, which also happens to make your teeth look whiter) that drenches lips in a satiny, luminous texture that feels really moisturising. When I want to feel timeless and classy, I always bring out Pirate—it's an elegant lipstick colour that never fails me. I have to talk about the packaging too. The golden lipstick bullet is housed inside a glossy black case that pops open with a satisfying 'click' when you press it. So. Chic.
Pros
- Luxurious, hydrating formula
- Satin finish
- Chic packaging
Cons
- Needs topping up after eating and drinking
4. Clinique Almost Lipstick in Black Honey
Best lipstick that suits everyone
Shade: A sheer, deep berry
Formula: Sheer satin
Our verdict: Clinique's Black Honey is just as much of an icon as it was when it launched in 1971. "When you slick it on your lips, it transforms into a sheer, rose-tinted glossy veil that suits anyone," says deputy editor, Maxine Eggenberger. "Unlike other lipsticks of the '70s, Black Honey wasn't created to change the colour of your lips; it was developed to bump up your natural lip tone. One slick and it gives my lips a rosy hue. Two, and the shade intensifies. Three, and I'm edging closer to the sultry berry shade I've always longed to wear but felt too dark by way of the densely pigmented lipsticks I'd tried. Black Honey, however, is perfect."
Pros
- Sheer berry tone suits everyone
- A great low-maintenance lipstick that is easy to top-up, even without a mirror
Cons
- Packaging isn't the most luxurious
5. Dior Rouge Dior Lipstick in 999
Shade: Warm, bright red
Formula: Velvet matte
Our verdict: Dior's 999 is one of the most iconic luxury red lipsticks around. The name derives from the first two lipsticks launched by Christian Dior, the 9 and 99. The result is a bright red that makes a statement (wallflowers need not apply). The warm red undertone has a hint of blue, which makes it really flattering on any skin tone, too. As for the matte finish? It's like wearing velvet on your lips.
Pros
- Luxe matte texture is long-lasting
- Premium packaging
- The perfect bright red hue
Cons
- Not for those who prefer a satin finish
6. MAC Lustreglass Lipstick in Spice It Up!
Shade: Brown berry
Formula: Satin
Our verdict: This isn't just any red-brown lipstick, it's actually the exact lipstick that Monica Geller wears in Friends. It's a '90s lipstick through-and-through, with just the right amount of brown and red that makes it feel like a statement without being too much. It's a really great lipstick for brunettes and has a wearble satin finish that feels hydrating on the lips, too.
Pros
- Great lipstick colour for brunettes
- Satin finish is hydrating and easy to wear
Cons
- Needs topping up throughout the day
7. Violette FR Petal Bouche in Cerise Désir
Shade: Deep red
Formula: Matte liquid lipstick
If you asked me what the best French lipsticks are, I'd without a doubt mention Violette FR's Petal Bouche liquid lipsticks. Inspired by the velvety softness of petals, these liquid lipsticks impart luxurious colour that dries down into a matte, transfer-proof finish. There are three shades to choose from, but my favourite is Cerise Désir, a rich blood-rose that epitomises French-girl beauty.
Pros
- Rich, matte texture
- Dries to a transfer-proof finish that lasts all day—no top-ups needed!
Cons
- You need a steady hand and a mirror to apply it well
8. MAC Macximal Silky Matte Lipstick in Honeylove
Shade: Light beige rose
Formula: Matte
Our verdict: "I love a lipstick but none that I use are as iconic as some of my MAC ones (I still use Ruby Woo and Diva!)," says senior fashion & beauty editor for branded content, Rebecca Rhys-Evans. "I think I go back to them time and time again because they’re long-lasting and affordable. I’ve recently also gone back to Honeylove because with the 90s over-lined lips being such a trend, I’ve tried a few neutrals and none can compare in terms of shade. It’s very matte, so I tend to overlay it with a gloss and darker liner," she says. Because this is a light rose, it's a great lipstick colour for blondes.
Pros
- Great neutral pink that suits blondes
- Silky matte texture is comfortable to wear
Cons
- Matte texture might not be for you if you prefer a satin finish
How We Tested The Best Lipsticks
To help write this story on the best lipsticks, I called upon the Who What Wear UK beauty team and editorial team members to share their all-time favourite lipstick shades. Having tested hundred of lipsticks between us, we've worked out the best shades and formulas that really work. From matte to satin and red to neutrals, we've left no lipstick left un-swatched for this story—these are truly the best lipsticks you could try.
What Makes These The Best Lipstick Shades?
There are hundreds—thousands— of lipsticks out there, but not all of them reach icon status. The ones on our list defy time and fleeting trends and have been mainstays in many people's makeup bags for years. Many of these lipsticks, such as Clinique's Black Honey and Charlotte Tilbury's Pillow Talk, have the ability to suit everyone. Texture is also paramount. Whether you favour matte, satin or glossy, lipsticks these tried and tested formulas don't compromise on longevity, hydration, or comfort on the lips. Many of them also have huge cultural currency—MAC's Spice It Up! was Monica Geller's lipstick on Friends, while Charlotte Tilbury's Pillow Talk has endless celebrity fans.

Eleanor Vousden is the beauty editor for Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman & Home and junior beauty editor at Powder. She has also contributed to Wallpaper and Elle Collections.With a degree in fashion journalism from the London College of Fashion, she has 10 years of industry experience and has been highly commended at the BSME Talent Awards for her work on Powder and also contributed to the title winning Website of the Year at the PPA Awards.Eleanor’s journalistic focus is providing readers with honest and helpful beauty content. She has interviewed celebrity makeup artists, hairstylists and dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson.
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