The New "Cool Girl" Jewelry Brands


(Image credit: Collage Vintage)

As a fashion editor for Who What Wear, I’m always on the hunt for cool new designers. More and more, Instagram has become a place for discovering young talent. Emerging brands are put in the spotlight when they’re worn by cool fashion girls, and it’s a great way to find out about designers that otherwise might not be on my radar.

While fashion designers often catch my eye, lately it’s the jewelry brands that have been making me pay close attention. There’s a lot more than traditional designs that I’m seeing right now. From sculptural necklaces inspired by works of art to dainty earrings covered in a rainbow of diamonds, there are some truly special pieces making their way onto the scene. Ahead I’m breaking down on-the-rise jewelry brands to watch out for.

Go on to shop the best jewelry brands to start wearing now.

The Last Line

Sarah & Sebastian

Sabine Getty

Roxanne Assoulin

Nina Kastens


Anissa Kermiche


Next, read about the affordable jewelry line taking over Instagram.

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.