Fashion People Already Know About These 41 Cool Jewelry Brands


(Image credit: @lefevrediary)

If you feel like your outfits are boring, we need to elevate your jewelry collection. Fashion enthusiasts know jewelry is the perfect way to add a touch of personality to any look. The right jewelry can take what you're wearing to the next level in seconds. Jewelry brands tend to have a cult following. I could wear a simple gold chain, and people would ask me if it was from Jenny Bird. To me, jewelry serves as a non-verbal declaration of "I appreciate fashion and have impeccable style."

Now, it's time for me to share the brands that I swear by and notice being worn by members all across the fashion community. From edgy and classic to minimalist, these brands cater to diverse styles and offer a wide range of pieces. If you seek inspiration for updating your jewelry collection, read on to explore some of the most stylish jewelry brands that fashion people are already wearing.

1. Stone and Strand


(Image credit: @stoneandstrand)

Stone and Strand is a New York-based jewelry brand that specializes in timeless pieces with a modern twist. Creative Director Melissa Lum employs traditional high-quality materials in unexpectedly fun ways.


2. Jenny Bird


(Image credit: @_jennybird)

Jenny Bird is a Canadian jewelry brand recognized for its distinctive and contemporary designs, which seamlessly meld minimalism with boldness. You won't step into the Who What Wear office without spotting an editor adorned in a piece from this brand.


3. Ana Luisa


(Image credit: @analuisany)

If you're eyeing any cool new jewelry trends, Ana Luisa probably already has it on its site. The brand's dedication to sustainable practices and quality pieces has me constantly wanting to come back for more. I've never been disappointed by a purchase from Ana Luisa, plus its price points are perfection.


4. Monica Vinader


(Image credit: @monicavinader)

Monica Vinader is well-known by fashion people for its colorful and customizable pieces, featuring a mix of precious and semi-precious stones. Somehow everything in their collection feels classic yet modern.


5. Laura Lombardi


(Image credit: @theestallion)

Laura Lombardi offers minimal and versatile pieces characterized by their sculptural and geometric shapes. If it has Megan Thee Stallion's stamp of approval, I'm all over it.


6. Alighieri


(Image credit: @alighieri_jewellery)

Alighieri creates unique pieces that mix ancient and modern aesthetics. Whenever I wear something from this brand, I imagine myself on a whimsical vacation.


7. Wolf Circus


(Image credit: @wolf_circus)

Wolf Circus creates pieces with timeless and minimal designs that have fashion people hooked. Using recycled metals and ethically sourced materials, every piece feels unique.


8. Eéra


(Image credit: @eera)

Copenhagen people know fashion and have an eye for jewelry. Eéra combines classic and contemporary elements to create delicate and bold pieces.


9. Anita Ko


(Image credit: @anitakojewelry)

Anita Ko is a jewelry brand known for luxurious and timeless pieces with a twist. Whether it's the color, shape, or design, you'll always find something fun here.


10. Bea Bongiasca


(Image credit: @beabongiasca)

Based in Milan, Bea Bongiasca creates colorful and playful pieces with a contemporary feel. Using unconventional materials like enamel and resin, the unique textures and shapes have me hooked.


11. Repossi


(Image credit: @repossi)

Repossi is a French jewelry brand that has been creating exquisite pieces since 1920. Known for its avant-garde designs that push the boundaries of traditional jewelry-making techniques, you'll be enthralled while scrolling through their site.


12. Roxanne Assoulin


(Image credit: @roxanneassoulin)

When I think of fun jewelry, my mind immediately goes to Roxanne Assoulin. She creates playful and colorful pieces with bold shapes and unique textures that make them stand out, including the friendship bracelet of our dreams. 


13. Soru


(Image credit: @sorujewellery)

Soru Jewelry draws inspiration from the founders' Mediterranean heritage, creating luxurious and unique pieces that blend traditional and modern elements. It's the perfect brand to grab something for summer.


14. By Pariah


(Image credit: @bypariah)

If you're looking for bold and unconventional pieces—this brand is for you. With a rebellious spirit, expect to find unexpected materials from chains and screws to create edgy designs.


15. Sophie Buhai


(Image credit: @sophiebuhai)

Sophie Buhai's jewelry collection can best be described as elevated minimalism, making it a fan favorite amongst fashion editors. It's the sleek and sculptural shapes that really have us hooked.


16. Agmes


(Image credit: @agmesnyc)

Agmes creates instantly recognizable modern and sculptural pieces with a focus on sustainability. Every fashion person in New York wants to own one of their pieces.


17. Foundrae


(Image credit: @foundrae)

Foundrae creates meaningful and symbolic pieces that are most certainly worth collecting. Inspired by vintage jewelry and featuring unique motifs and engravings, their pieces can be your next family heirloom.


18. Eriness


(Image credit: @erinessjewelry)

If you like fun and pretty things, Eriness is your destination. It creates delicate and unique pieces for everyday wear. Its butterfly necklace has been seen on many celebrities since its launch.


19. Khiry


(Image credit: @khiryofficial)

Khiry creates statement pieces inspired by the founder, Jameel Mohammed's African heritage. Using bold shapes to create striking designs, this brand celebrates Black history, art, and culture. We're here for it.


20. Aureum


(Image credit: @aureum.collective)

Aureum is a jewelry brand that creates timeless and minimalist pieces designed by Cass Dimicco. The name means "golden" in Latin, and I find that pretty cool.


21. Melissa Kaye


(Image credit: @melissakayejewelry)

I've always known Melissa Kaye for the brand's fearlessness when playing around with color in jewelry, but it does so much more than that. Its modern and versatile pieces include interesting geometric shapes and clean lines, perfect for my daily uniform.


22. Sophie Bille Brahe


(Image credit: @sophiebilliebrahe)

Scandi girls are all over this brand. Sophie Billie Brahe is Copenhagen-based and creates elegant and minimalist pieces inspired by Scandinavian design. Expect to see a lot of pearls and other precious stones here. 


23. Jennifer Fisher


(Image credit: @jenniferfisherjewelry)

Jennifer Fisher has been a requirement in any cool girl's jewelry drawer for quite some time now. It offers everything from edgy and statement pieces to the perfect pair of hoops. 


24. M Jewelers


(Image credit: @themjewelers)

If you like customizable jewelry, then you need to know M Jewelers. Whether you hope to wear a nameplate or a nickname around your neck, this brand can make that happen. It has an array of trendy pieces that would make any fashion lover's head spin.


25. Valere


(Image credit: @valerejewellery)

Valére is an Australian-based brand that is the perfect destination for statement pieces. You'll find unique shapes and textures that will inspire you to romanticize your life.


26. Lauren Rubinski


(Image credit: Courtesy of Lauren Rubinski)

This French brand offers luxurious and timeless pieces that feature bold chains and links better than any you've seen before. Lauren Rubinski knows how to add an edge to elegance. 


27. Lié Studio


(Image credit: @anoukyve)

Lié Studio creates sculptural and modern pieces that will earn you compliments. Founded by two uniform dressers, this brand is known for creating pieces that become regular items in capsule wardrobes. 


28. Timeless Pearly


(Image credit: @timelesspearly)

I just learned that Timeless Pearly creates all of their pieces by hand in Pairs, and now I'm absolutely obsessed. Their colorful and playful pieces use vintage beads and unique materials like shells and pearls to create one-of-a-kind pieces.


29. éliou


(Image credit: @eliou__)

Eliou is a Miami-based brand that creates eclectic and bohemian pieces that feature colorful beads and unexpected materials like freshwater pearls and shells, inspired by the founder's childhood memories of the ocean. Let's take a deep dive, shall we?


30. Completedworks


(Image credit: @completedworks)

Completedworks creates sculptural and minimalist pieces inspired by architecture and sculpture. You'll never find something at this brand that you could buy somewhere else. Every piece feels utterly original and unique. 


31. Brinker & Eliza


(Image credit: @brinkerandeliza)

Brinker & Eliza is perfect for the person who likes to have fun with their jewelry collection. Expect fun and whimsical pieces featuring quirky motifs and colorful beads that are perfect for adding a pop of personality to any outfit.


32. Cartier


(Image credit: @cartier)

Cartier is a French luxury brand that I have grown up loving. My first luxury jewelry purchase was a Love ring, and I never looked back. Every time is crafted with high-quality materials. You'll find exactly what you're looking for when you shop there.


33. Octavia Elizabeth


Octavia Elizabeth is a brand that finds a way to use fascinating gems in its designs. From black diamonds to tourmalines, if you're into understated luxury, this is for you.


34. Missoma


A good price point makes me such a happy shopper, and Missoma is a great destination to explore if that's what you're into. Their pieces are perfect for layering, mixing, and matching.


35. Tiffany & Co.


(Image credit: @tiffanyandco)

Tiffany & Co. is a brand that will go down in history. It have been creating timeless and luxurious pieces since 1837, with classic and timeless designs that I'm all over.


36. Kinn Studio


(Image credit: @kinnstudio)

Kinn uses jewelry as a form of storytelling, matching pieces to their perfect owner. Its use of sustainable and ethically sourced materials like recycled gold and conflict-free diamonds creates pieces that are both beautiful and responsible.


37. Van Cleef


(Image credit: @vancleefarpels)

Van Cleef is the definition of luxury. It creates elegant and romantic pieces that feature delicate floral and nature-inspired designs using high-quality materials that will last a lifetime. My TikTok feed is all about their designs.


38. Mejuri


(Image credit: @mejuri)

If you collect jewelry, you already know about Mejuri. Its pieces are very high-quality yet manage to be quite the affordable piece point. We're here for it.


39. Hey Harper


(Image credit: @heyharpershop)

Have you heard of waterproof jewelry? Yes, it's a thing. Hey Harper creates pieces you can shower, swim, or sweat in that are just as fun as they are durable. 


40. Bottega Veneta



Bottega Veneta made a splash in the jewelry scene this year with its infamous drop earrings. If you're looking for a designer brand with excellent jewelry, this is the one. Its pieces are unique, yet when you see them, you know they're from Bottega.


41. The Last Line


(Image credit: @thelastlinela)

Fun and colorful pieces never fail to put a smile on my face. Featuring unique designs like rainbow tennis bracelets and personalized letter necklaces, The Last Line is the perfect place to buy a gift for yourself or a loved one.


42. Mateo New York


(Image credit: @mateonewyork)

Mateo New York is a fine jewelry brand that combines classic craftsmanship with a modern aesthetic. Its elegant and timeless pieces are perfect for everyday wear. I can't take them off.


Associate Editor

Sierra Mayhew was always destined to work in fashion, but she didn't know it at first. Growing up with no choice but to wear a rotation of school uniforms and activewear, her love for fashion really blossomed when she moved away for college and was able to finally define her very own personal style. Shortly thereafter, she interned at Elle magazine and instantly knew that editorial was for her. After graduating from the University of Notre Dame, she worked for ShopBazaar, contributing regularly to, and finally made her way to Who What Wear, where she is an associate editor. When she’s not working, you can catch her always trying to catch a flight, rollerblading through New York City traffic, or exploring the latest luxury vintage boutique.