The 28 Best, designer-looking H&M Fashion Items to Buy This Autumn, According to a Fashion Editor

last updated 15 August 2024

Is it just me, or is H&M nailing it right now? During my latest scroll of its new-in section, my eyes were boggled trying to keep up with top-notch buy after top-notch buy. My liked items skyrocketed in number, and by the time I was finished, I had roughly 30 pieces in my auto-generated wish list. Of course, this is ridiculous—I haven't and would never buy a "haul" of that magnitude. But I swiftly saw that the pieces I liked best tended to fall into one of seven product categories. This realisation is enough for me to summarise that these seven pieces are the best H&M fashion items this season.

Woman on beach wearing white sunglasses and blue dress

Anouk wears ballet pumps from H&M.

What are these seven pieces, you ask? For your viewing and shopping pleasure, I've listed them for you below, section by section, along with the items on my wish list populating it. Perhaps I'm biased, but I think the strongest finds from H&M always err on being classic and timeless, the sort you can pull out of your wardrobe each year and not feel passé. However, with a few on-trend aesthetics thrown in for good measure, it feels like the perfect autumn capsule.

Scroll on to see the best H&M fashion items to buy right now.

The 28 Best H&M Fashion Items to Buy This Autumn:

1. CHIC JACKETS

H&M

Twill Trench Coat

You'd never guess this trench was under £50.

H&M

Short Jacket

This has such a Parisian feel, don't you think?

H&M

Tie-Belt Denim Jacket

The belted detail adds a touch of elegance to this denim jacket.

H&M

Twill Jacket

I always find myself turning to cropped styles in the transitional season.

2. AUTUMN-READY DRESSES

H&M

Tie-Belt Cargo Dress

The perfect throw on dress.

H&M

Boat-Neck Maxi Dress

The boat neck is seriously sweet.

H&M

Tie-Belt Shirt Dress

Leopard is set to be huge this autumn.

H&M

Rib-Knit Dress

This striped knit dress is ideal for the chillier autumn days.

3. KNITTED HEROES

H&M

Rib-Knit Cardigan

Now is the time to swap out your linen shirt for a knit cardigan.

H&M

Fine-Knit Cashmere Jumper

H&M's cashmere always sells out at the start of the autumn season.

H&M

Sweater Vest

A true autumn hero.

H&M

Short Fine-Knit Jumper

Slate grey is eternally chic.

4. CLASSIC TAILORING

H&M

Wide Trousers

H&M does some of the best trousers on the high street.

H&M

Double-Breasted Blazer

Simple, understated and so elegant.

H&M

Ankle-Length Trousers

I'm ready to recreate this whole look.

H&M

Twill Suit Waistcoat

Add a polished edge to skirts and jeans with a classic waistcoat.

5. BUTTON-UP SHIRTS

H&M

Shoulder-Pad Tapered-Waist Shirt

The tapered waist really sets this shirt apart.

H&M

Shirt

This comes in a range of shades, but this khaki hue has all my attention.

H&M

Oversized Cotton Shirt

This has already made its way into my basket. Such a classic!

H&M

Poplin Shirt

Sometimes the most simple pieces can be the most effective.

6. FLAT SHOES

H&M

Studded Mary Jane Ballet Pumps

It's hard to believe these are from the high street.

H&M

Leather Loafers

This pair is so timeless, H&M brings them back every year.

H&M

Chelsea Boots

Chelsea boots are a forever autumn staple.

H&M

Ballet Pumps

Ballet pumps are the versatile shoe that aren't going anywhere.

7. ELEGANT ACCESSORIES

H&M

Napped Crossbody Bag

I have a feeling this will be my favourite companion for days out this autumn.

H&M

Double-Strap Waist Belt

How gorgeous is this very chic belt?

H&M

Gold-Plated Hoop Earrings

Chic earrings are a year-round essential.

H&M

Napped Crossbody Bag

I couldn't resist adding this other bag, too.

This piece was originally published at an earlier date and has since been updated.

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Maxine Eggenberger is Who What Wear UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior to Who What Wear UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.