13 New H&M Pieces I Honestly Can't Believe Are H&M

last updated 14 August 2019

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I just came to the realization that I take H&M for granted. All it took for me to realize this was a scroll through its new arrivals, where dozens of shockingly chic pieces currently live. For example, there's a pair of jeans that could sell for $100 more, ankle boots you'll literally want to wear on a daily basis, and a couple of coats that make me forget about the designer ones I've had my eye on this season.

If someone told me that the below pieces were H&M without my recognizing them, I truly don't think I'd believe them—that's how good they are. But you probably just want to see my top H&M new-arrival picks for yourself now, so keep scrolling to do just that. And if you end up adding them all to your cart, you can blame (or thank) me.

H&M

Kickflare High Ankle Jeans

Obsessed with the contrasting stitching on these.

H&M

Faux Fur Jacket

All this pretty jacket needs is a pair of jeans and ankle boots.

H&M

Ribbed Jersey Top

I can't resist a cool cardigan.

H&M

V-Neck Ruffled Dress

The fashion crowd has fully embraced the prairie dress trend.

H&M

Patterned Blouse

The 2018 way to wear a plaid shirt.

H&M + Suede Boots

H&M

Suede Boots

I'm predicting a quick sellout.

H&M

Straight Jeans

Designer denim vibes.

H&M + Velvet Bib Overall Dress

H&M

Velvet Bib Overall Dress

Pair this '90s-inspired dress with hiking boots.

H&M

Jacket With Tie Belt

Never afraid to stand out.

H&M

Pile-Lined Boots

Hiker boots are getting tons of buzz right now.

H&M

Jacket With Faux Fur Collar

The details on this make it great.

H&M

Pencil Skirt With Slit

Thanks to Meghan Markle, pencil skirts are having a moment.

H&M

Padded Jacket

A cool under-$50 puffer is a rare find.

Next up, shop 22 of this week's best new arrivals.

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Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.