The powerhouse bloggers behind sites like The Blonde Salad and Sincerely Jules are practically household names at this point (well, maybe that’s an overstatement, but they’re definitely well-known among our fashion savvy circles, and likely yours too). But what about the smaller blogs who don’t have droves of social followers and a jet-setting life to match? If you ask us, it’s just as cool to be in the know about the under-the-radar street style stars who are just as fashionable as their better-known peers.
Scroll through for an education in the class of bloggers who are totally on the rise.
Mary Seng of Happily Grey
Seng’s style runs the gamut from edgy tomboy to ethereal and feminine—we’re always waiting to see what she comes up with next.
On Seng: Kate Moss For Topshop Paisley Print Silk Overcoat ($230); ASTR tank; Kate Moss For Topshop Paisley Wide Leg Pants ($110); Chanel bag; Carrera Eyewear 52mm Retro Sugnlasses ($99) in Dark Grey; Courtney Loves Gorjana Fancy Horn Long Necklace ($68) in Gold.
On Mary Seng of Happily Grey: Sandro T-shirt; Hudson Jeans London Overalls ($245) in Night Train; Nike Free 5.0 TR Fit 4 Training Shoes ($100) in Black/Cool Grey/White; Madewell Hepcat Shades ($38) in Almost Black; Nixon The 51-30 Chrono Watch ($500) in Matte Black/Gunmetal; Giles & Brother Hex Tube Earrings ($28).
Mireia Oller of My Daily Style
And the award for cutest pregnancy style goes to Oller. Seriously, we caught our not-pregnant selves considering buying one of the maternity dresses she wore.
Fabliha and Tasfia Reza of Inside In, Inside Out
A fashionable set of twins means double the style dose. Plus, in the current fashion blog landscape dominated by minimalism, their colorful outfits are a welcome antidote.
On Tasfia Reza: Michael Lo Sordo top; Alpha 60 skirt; Senso Olympia Ankle Strap Heeled Shoes ($192); Deadly Ponies bag; Ray-Ban sunglasses.
Funda Christophersen of By Funda
Christophersen has a knack for mixing trendy pieces with classic staples. Not to mention, her Instagram is constantly updated with beautifully art-directed photos.