The powerhouse bloggers behind sites like The Blonde Salad and Sincerely Jules are practically household names at this point (well, maybe that’s an overstatement, but they’re definitely well-known among our fashion savvy circles, and likely yours too). But what about the smaller blogs who don’t have droves of social followers and a jet-setting life to match? If you ask us, it’s just as cool to be in the know about the under-the-radar street style stars who are just as fashionable as their better-known peers.
Scroll through for an education in the class of bloggers who are totally on the rise.
Mary Seng of Happily Grey
Seng’s style runs the gamut from edgy tomboy to ethereal and feminine—we’re always waiting to see what she comes up with next.
On Seng: Kate Moss For Topshop Paisley Print Silk Overcoat ($230); ASTR tank; Kate Moss For Topshop Paisley Wide Leg Pants ($110); Chanel bag; Carrera Eyewear 52mm Retro Sugnlasses ($99) in Dark Grey; Courtney Loves Gorjana Fancy Horn Long Necklace ($68) in Gold.
On Mary Seng of Happily Grey: Reiss top; ASOS Soft Split Maxi Skirt ($86) in Mink; French Connection shoes; Ray-Ban Original Aviator 58mm Polarized Sungalsses ($200) in Black; Nixon The 51-30 Chrono Watch ($500) in Matte Black/Gunmetal.
On Mary Seng of Happily Grey: Sandro T-shirt; Hudson Jeans London Overalls ($245) in Night Train; Nike Free 5.0 TR Fit 4 Training Shoes ($100) in Black/Cool Grey/White; Madewell Hepcat Shades ($38) in Almost Black; Nixon The 51-30 Chrono Watch ($500) in Matte Black/Gunmetal; Giles & Brother Hex Tube Earrings ($28).
On Aagaard: Alexander Wang heels; Lala Berlin Triangle Trinity Classic Scarf ($475) in Alabastro.
On Celine Aagaard of Hippie Hippie Milkshake: Baum Und Pferdgarten top; Intro Muse culottes; Valentino Rockstud Leather Pumps ($1075) and Va Va Voom Leather Shoulder Bag ($2045) in Black; Celine sunglasses.
Ellen Claesson of Ellen Claesson
Claesson has that cool Euro-girl appeal we can never get enough of.
On Ellen Claesson of Ellen Claesson: Acne Studios sweater and Adriana Stripe Sneakers ($222) in White/Black; Gestuz Marilee Shorts ($109); Stella McCartney Falabella Small Fold-Over Tote ($1195) in Plum.
Mireia Oller of My Daily Style
And the award for cutest pregnancy style goes to Oller. Seriously, we caught our not-pregnant selves considering buying one of the maternity dresses she wore.
Tine Andrea of The Fashion Eaters
Little touches, like a makeshift ribbon choker or a jaunty silk scarf, make Andrea’s outfits feel unique and unstudied.
On Andrea: Minimarket sweater; Gina Tricot pants; & Other Stories Leather Sandals ($100) available in Black; Givenchy bag; H&M sunglasses.
On Tine Andrea of The Fashion Eaters: Zara shirt; Marc By Marc Jacobs Leyna Dotty Fit-&-Flare Ponte Skirt ($116); Superga 2750 COTU Classic Tennis Shoes ($65) in White; Bally bag; John Hendric pocket square.
Erika Boldrin of My Free Choice
The Milan-based blogger has an incredible eye for vintage pieces. Plus, the cobblestone streets and gorgeous old buildings make for quite the photo backdrop!
On Boldrin: Alice + Olivia Rolled Sleeve Boxy Crop Top ($154); Vintage pants; Gianvito Rossi heels.
On Erika Boldrin of My Free Choice: Jo No Fui sweater; MSGM shoes; Celine bag.
Fabliha and Tasfia Reza of Inside In, Inside Out
A fashionable set of twins means double the style dose. Plus, in the current fashion blog landscape dominated by minimalism, their colorful outfits are a welcome antidote.
On Tasfia Reza: Michael Lo Sordo top; Alpha 60 skirt; Senso Olympia Ankle Strap Heeled Shoes ($192); Deadly Ponies bag; Ray-Ban sunglasses.
On Fabliha Reza of Inside In, Inside Out: Front Row Shop Checked T-Shirt With Long Sleeves ($44) and Wide Leg Denim Trousers With Wrap Detail ($62); Windsor Smith shoes; 3.1 Phillip Lim bag; Thursday Sunday x Holly Ryan Minimalist Hoop Earrings ($175).
Paulien Riemis of Polienne
Riemis has the effortless vibe down pat. Also, we’re weirdly obsessed with her hair.
On Riemis: Vika Gazinskaya & Other Stories dress; Zara heels; H&M bag; Celine sunglasses.
Annabel Rosendahl of Annabel Rosendahl
Rosendahl has quite the designer accessory rotation, and we’re more than happy to ogle the It-bags and shoes on her stylish blog.
On Rosendahl: Whyred dress; Superga shoes; Celine bag; Theirry Lasry sunglasses.
Funda Christophersen of By Funda
Christophersen has a knack for mixing trendy pieces with classic staples. Not to mention, her Instagram is constantly updated with beautifully art-directed photos.
On Funda Christophersen of By Funda: H&M top; Ganni overalls; Stine Goya x H2O shoes; Celine bag.
Izortze Setien of Clochet
We use this blog as our secret preview of the best high-street offerings—Zara, H&M, and COS galore!