Coat Weather Has Arrived—20 of the Best Designer-Looking Styles Under £300

Come winter, a coat is arguably the most essential addition to your wardrobe. When cold weather hits, a duvet-like puffer or longline wool coat is what you need. Investing in the right one is especially important because A) you'll end up wearing it on a daily basis, and B) outerwear is expensive. Expensive, but non-negotiable.

While some of the designer iterations out there are achingly beautiful (I'm looking at you, Toteme), the whole Who What Wear team has been so impressed by the high street's current offering. So, we set a strict budget and created an edit of noteworthy coats that cost £300 or less. Yes, that's still a lot of money, but we want to ensure the quality and longevity are there —you don't have to splash four figures to find a coat that lasts, but it might be worth spending a little more than you would on other items. That being said, the styles we've included in our it-list start at just £75.

As always, high-street heroes like COS and Arket have delivered, but we've also fallen for designs by sustainable brands Aligne and Everlane. Check out the 20 coats that made the cut below, from timeless trenches to 2023's trending silhouette.

The Best Trench Coats Under £300


(Image credit: @juliesfi)

Shop trenches:

The Best Wool Coats Under £300


(Image credit: @taffymsipa)

Shop wool coats:

The Best Scarf Coats Under £300


(Image credit: @clairewakeman)

Shop scarf coats:

The Best Puffer Coats Under £300


(Image credit: @aidabadji_)

Shop puffer coats:

Next Up: It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss

Freelance Fashion Editor

Bébhinn Campbell is an Edinburgh-based fashion and lifestyle writer. After receiving an Audrey Hepburn box set for her 10th birthday and subsequently swooning over the actor’s wardrobe, Bébhinn felt pretty confident she wanted a career that involved clothes. She started her first blog at age 14—the title was a pun, but we’ll leave it at that—and went on to intern at print and digital publications in Berlin and London, including Dazed & Confused and Indie magazine

A job at a fashion startup took Bébhinn from Ireland to Scotland in 2019, where she now works as a freelance journalist and copywriter covering everything from travel and interiors to styling advice. As a contributor for Who What Wear, Bébhinn always keeps her eyes peeled for emerging trends and looks worth writing about. She prides herself on her ability to cut through the noise and identify solid investment buys, exciting new brands and updated takes on classic designs. 

While she still loves Audrey Hepburn films, these days, Bébhinn’s sartorial taste sits closer to Annie Hall’s and Alexa Chung’s. In her spare time, she’s likely cooing over cute dogs on rescue websites, playing folk songs on her guitar and browsing bookshops for new additions to her already-overpacked shelves.