Coat Weather Has Arrived—20 of the Best Designer-Looking Styles Under £300
Come winter, a coat is arguably the most essential addition to your wardrobe. When cold weather hits, a duvet-like puffer or longline wool coat is what you need. Investing in the right one is especially important because A) you'll end up wearing it on a daily basis, and B) outerwear is expensive. Expensive, but non-negotiable.
While some of the designer iterations out there are achingly beautiful (I'm looking at you, Toteme), the whole Who What Wear team has been so impressed by the high street's current offering. So, we set a strict budget and created an edit of noteworthy coats that cost £300 or less. Yes, that's still a lot of money, but we want to ensure the quality and longevity are there —you don't have to splash four figures to find a coat that lasts, but it might be worth spending a little more than you would on other items. That being said, the styles we've included in our it-list start at just £75.
As always, high-street heroes like COS and Arket have delivered, but we've also fallen for designs by sustainable brands Aligne and Everlane. Check out the 20 coats that made the cut below, from timeless trenches to 2023's trending silhouette.
The Best Trench Coats Under £300
Shop trenches:
Aligne's trench coats have been a major hit on Instagram over the past few seasons.
The Best Wool Coats Under £300
Shop wool coats:
All of our editors rate & Other Stories outerwear really highly.
The Best Scarf Coats Under £300
Shop scarf coats:
Chuck this on over all of your winter looks.
The Best Puffer Coats Under £300
Shop puffer coats:
I like that this design can be cinched in, creating a more flattering silhouette.
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Bébhinn Campbell is an Edinburgh-based fashion and lifestyle writer and editor. She started her first blog at age 14 and went on to intern at print and digital publications in Berlin and London, including Dazed & Confused and Indie magazine.
A job at a fashion startup took Bébhinn from Ireland to Scotland in 2019, where she now works as a freelance journalist and copywriter covering everything from travel and interiors to styling advice. As a contributor to Who What Wear, Bébhinn always keeps her eyes peeled for emerging trends and looks worth writing about. She prides herself on her ability to cut through the noise and identify solid investment buys, exciting new brands and fresh takes on classic design.
In her spare time, Bébhinn enjoys perusing Edinburgh’s best vintage shops, working through her out-of-control book collection and watching dog reels on Instagram.
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