We Try Before You Buy: 8 Coat Trends Our Editors Love
Our We Try Before You Buy series aims to take the stress out of shopping and eliminate the number of post office visits you make each month to return failed online orders. We test new-season buys and styling ideas so you don’t have to. Here, we’re letting you know what’s actually worth investing in.
This time of year, the biggest wardrobe decision on most of our minds is Which coat should I buy? As fashion editors, it’s one of the most common questions we get asked as soon as the leaves start to turn. We don’t blame anyone for asking—it can be quite overwhelming. That’s why our latest We Try Before You Buy was an obvious choice. We called in as many coats as we could fit in the fashion cupboard and tried them all on in order to find the best options across this season’s biggest trends for all budgets.
As self-confessed outerwear addicts, this task was hardly a chore, and more than one may have ended up in our online shopping baskets by the end of the day. Amongst our favourites, you’ll find everything from the most talked-about coats (yes, that J.W. Anderson trench does live up to the hype), brand-new styles (Kitri’s recent drop has us all majorly excited) and some unexpected heroes (Mint Velvet’s snake-print trench, anyone?) Keep scrolling to see and shop our editors’ top picks from the biggest coat trends of 2019.
1. The Trench
2. Vinyl
3. Faux-Shearling
4. Animal Print
5. Oversized Tailoring
6. Checks
7. Camel
8. Puffa Jackets
Next: Read about more of the biggest autumn-winter trends here.
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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