Sep 3, 2019

8 Chic Brands You Never Knew Were on Amazon

by Lauren Eggertsen

Navigating the depths of Amazon and its seemingly endless number of product honestly sounds like the last thing in the world any of us want to do. But we have some updates for you that might make you want to take a couple of hours out of your day for some harmless shopping. And no, we're not talking trinket, organization or skincare shopping—we're talking chic clothing and accessory shopping on yes, Amazon.

You're probably familiar with certain clothing brands sold on Amazon like Hanes and, well, is that it? Up until recently, I had assumed the only clothing and accessories items cute enough to buy on Amazon were funky hair accessories and maybe a pack of white tees, but formal dresses and classic denim? Definitely not. But that's all about to change, so listen up.

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It's been made apparent that as a company Amazon is starting to really prioritize its fashion categories. Personal Shopper by Prime Wardrobe was a major leap for the company but clearly also only the beginning. If you're a bit skeptical of buying all your trendy pieces on Amazon, I have news for you—some of the most popular clothing brands right now are actually available to shop on the site.

We're talking everything from Ganni to Re/Done, and we've got the ultra-chic selection of product below to prove it. It's officially time for you to stop thinking of the retailer as a place to purchase one-off brands and start taking advantage of the possibility that you could have a brand-new Cinq a Sept cocktail dress at your door next day via Prime.

Is shopping via Amazon Fashion the future of this industry? Food for thought. But for now, shop eight chic brands you surely never knew were available at Amazon and prepared to be wowed.