This Unexpected Designer Brand Makes Up 90% of My Fragrance Wardrobe—Here's Why
Its perfumes are effortlessly elegant.
The first fragrance I ever fell in love with was one that sat on my mom's vanity when I was young. Not only was I a makeup-obsessed little kid who would beg to wear lipstick and eye shadow to school (the answer was almost always no until I reached middle school), but I was also fully enamored with perfume. I loved the different sizes and shapes of the little glass bottles and the way the amber-colored liquid looked inside. On holidays and special occasions, my mom would let me dab a tiny amount of the fragrance on my wrists. I would walk around with my head held high, feeling proud like I was all grown-up.
When I grew up and (funnily enough) eventually became a beauty writer, it occurred to me that I never actually knew what that fragrance was. So, as any good beauty writer would do, I called my mom to find out. It turns out it was Chloé's first-ever fragrance, created in 1974 under the artistic direction of Karl Lagerfeld (long before he moved on to Chanel). The fragrance featured strong notes of tuberose, which explains why it smelled so warm, rich, and floral.
Once I rediscovered it, I ended up purchasing a bottle online. When I smelled it, it instantly transported me back in time, and it has sat safely on my perfume shelf ever since.
These days, I've expanded my collection of Chloé fragrances to the point where the designer brand now makes up about 90% of my fragrance wardrobe (really, though). Keep scrolling to see my seven favorite Chloé fragrances and learn why I think you should give this unexpected designer brand another look when it comes time to shop for your next perfume.
The Best Chloé Perfumes, Listed
- Best Classic Floral: Chloé Atelier des Fleurs Tuberosa 1974 Eau de Parfum
- Best Spiced Floral: Chloè Atelier Des Fleurs Vanilla PlanifoliaBest Chypre Floral: Chloé Nomade Eau de Toilette
- Best Fresh Floral: Chloe Love Story Eau de Parfum
- Best Fruity Floral: Chloé Rose Tangerine Eau de Toilette
Best Classic Floral: Chloé Atelier des Fleurs Tuberosa 1974 Eau de Parfum
Scent Type: Classic floral
Notes: Lemon oil, mandarin oil, petit grain oil, tuberose, mimosa absolute, ylang-ylang oil, patchouli oil, tolu balsam, oakmoss absolute
Remember the original fragrance I mentioned? The one from 1974? Well, this newly released version is an homage to it. It has the same warm, floral, and slightly honeyed scent of tuberose.
Obviously, this is my favorite Chloé scent, but I know I'm not being objective (nostalgia surely has something to do with it). In fact, I must admit it's heavier and more overtly floral than the fragrances I usually go for, but that won't stop me from wearing it whenever I crave a warm and rich fragrance. I lovingly refer to it as my favorite "old lady" perfume.
Best Spiced Florals: Chloé Atelier des Fleurs Vanilla Planifolia Eau de Parfum
Scent Type: Floral spices
Notes: Vert de Bergamot Italy Orpur, almond blossom accord, orchid accord, vanilla tincture, Madagascar Orpur, labdanum, Resinoid Washed Spain Orper, velvet musk accord
The next Chloé fragrance I must wax poetic about is this one, called the Atelier des Fleurs Vanilla Planifolia. Just as the name implies, it's a true vanilla scent. Yet it's also creamy with slightly spicy notes. Ever since I've started wearing it, it's earned me endless compliments.
Aside from the intoxicating scent, I must mention the bottles in the Atelier des Fleurs Collection. The ridged glass and gold details make it worthy of being displayed on top of my vanity. To me, they're the opposite of trendy or fast-fashion; they're elegant and timeless.
Best Fresh Floral: Chloé Love Story Eau de Parfum
Scent Type: Fresh floral
Notes: Petitgrain, neroli, orange blossom, jasmine, stephanotis, physalis fruit
If there's one scent I love as much as tuberose, it's orange blossom, and that's exactly what's found in this perfume, along with accompanying notes of neroli, jasmine, and cedarwood.
To me, this is definitely a daytime scent. It's also much more layerable than the original 1974 fragrance, which is much deeper, warmer, and even a little heady in nature. I wear it to the office, brunch, and other things of that nature since it's light and fresh. And that bottle… I love the ribbon detail. It just looks so pretty and collectible. It's another one I love to display.
Best Chypre Floral: Chloé Nomade Eau de Toilette
Scent Type: Chypre floral
Notes: Freesia, mirabelle, oakmoss
To me, this fragrance smells like what would traditionally be considered a more masculine scent. It's strong but not overpowering and features notes of lychee, freesia, and oakmoss. It's grounded yet somehow also uplifting, too.
Not only do I love the bottle (no surprise there—it's a Chloé fragrance, after all), but I also love the way the scent changes once it's on my skin. It becomes softer and warmer than it is in the bottle.
Best Citrus Floral: Chloé Fleur de Parfum
Scent Type: Citrus floral
Notes: Rose, verbena, cherry blossom, almond
This fragrance is very floral with notes of rose, verbena, cherry blossom, and a slight hint of almond. It's sweet but not saccharine, and I can't help but think it's the perfect fragrance to wear in the spring and summer (though that won't stop me from wearing it all winter, too).
Okay, I know I've talked a big game about loving each perfume bottle so far, but this one is truly on another level. It's like a little petit four you'd see in the window of a French patisserie. Ever since I discovered this perfume and the two that follow (more on those in a minute), I've displayed them on my vanity as if they were little trinkets I picked up while traveling.
Best Fruity Floral: Chloé Rose Tangerine Eau de Toilette
Scent Type: Fruity floral
Notes: Tangerine essence, fresh rose absolute, blackberry
The next petit four perfume (as I so lovingly refer to them) is this one—Chloé's Rose Tangerine Eau de Toilette. Like I said before, I love orange blossom, tangerine, or any citrus scent, really, so I knew I'd love this one before I ever sniffed it. And I was right.
With notes of tangerine essence, rose absolute, and blackcurrant absolute, this fragrance is fruitier than the others but not overwhelmingly so. I would describe it as being soft and sunny. It's what I imagine I'd wear if I were to spend a summer Sunday in the French countryside.
Best Woody Floral: Chloé Eau de Perfume Naturelle
Scent Type: Woody floral
Notes: Cedrat essence, cassis bourgeon absolute, organic rose essence, neroli essence, cedar essence, mimosa absolute
Since I started this list with my favorite Chloé perfume, I'll end it with my second favorite, which is Perfume Naturelle. This is one of those rare fragrances that don't smell like a fragrance; instead, it smells like fresh, clean air. It's light and effervescent, and I wear it when I just want to smell like me but better (which is pretty much all the time).
The main notes in this perfume are rose, neroli, blackcurrant, cedar, and mimosa essence, which explains why it smells so fresh with just a hint of woody florals. It's just soft and lovely.
5 Other Designer Perfumes I Love
How I Chose
As with all of our buying guides at Who What Wear, we compile our edits based on original testing and expert recommendations. To find the best eyebrow pencils, I leaned on firsthand testing and previous expert recommendations. I also considered several factors, including each frgrance's sillage, wear time, and dry down We're aware of how important these factors are for a wide range of needs and preferences, so we made sure to include all the helpful details. Of course, customer reviews were also kept in mind when creating this list.
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This article was published at an earlier date and has since been updated.

Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.