I Stan Bourjois, and It's Finally Being Restocked—Here's What I Love

I'm the first person to admit that I'm a makeup snob. It's not something I'm proud to declare, I'll admit, but I'm not going to lie about it either. As far as I'm concerned, the only way for makeup application to be anything other than a painstaking chore is for the products to make me feel something. And it's for that reason that 99% of my makeup collection is made up of luxury products and brands.

When it comes to shopping for makeup, first, the product has to work in a way that requires minimal effort from me. Secondly, it has to look the part—both on my face and on the shelf. (I'm shallow—what can I say?) Finally, and most importantly, it has to make me feel better about myself—and that's really all this boils down to. If a makeup product causes me stress in any way, shape or form, it's gotta go. And it's for this reason that, despite the fact the packaging is dubious, the prices are low and the branding is way off my usual tastes, Bourjois has remained one of my favourite makeup brands for decades.


(Image credit: @SHANNONLAWLOR)

Shannon wears Bourjois Rouge Edition Velvet Liquid Lipstick in Hot Pepper.

You see, Bourjois products have always had a talent for working with whatever situation they find themselves in. Looking for a glowy foundation suitable for everyday wear? Bourjois has got you. The perfect red lipstick? No stress. A blush that breathes a bit of life into your skin without dulling your complexion? Tick, tick and tick. And it makes sense that the brand makes products that speak to those who have an affinity for natural-looking, easy-to-use makeup products—it's French

Having considered a number of Bourjois's iconic everyday essentials for a number of years, it's safe to say that I was devastated when news broke that the brand was ceasing operations in the UK. And I know a huge number of fellow beauty editors felt the same.

But I've got very good news—it's back. Yep, Superdrug is officially restocking Bourjois makeup online. On first glance, it looks as though there may be a few teething issues (for starters, shade ranges look suspiciously limited in areas that they weren't before), but I'll take what I can get. So if you too love easy-to-use makeup that gives you that warm feeling inside when you use it, keep scrolling to shop the nine Bourjois products I don't ever want to be without again.

1. Bourjois Rouge Edition Velvet Liquid Lipstick

2. Bourjois Healthy Mix Anti-Fatigue Foundation

3. Bourjois Oh Oui! Brow Fibre Eyebrow Mascara

4. Bourjois Little Round Pot Blusher

5. Bourjois Contour Edition Lip Liner

6. Bourjois Rouge Velvet The Lipstick

7. Bourjois Healthy Mix Anti-Fatigue Concealer

8. Bourjois Healthy Mix Anti-Fatigue Powder

9. Bourjois Volume Glamour Mascara, Oh Oui

Next up, I'm a makeup novice, but these nine natural eye shadow looks are easy.

Freelance Beauty Editor

Shannon Lawlor is a renowned beauty journalist and has contributed to Who What Wear’s beauty content since 2020. As a leading beauty editor, expert and brand consultant, she has over eight years of experience working for some of the industry’s most esteemed titles, including Who What Wear (of course), Glamour UK, Stylist, Refinery29 and Fabulous. Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines. Understanding that beauty lovers seek honest, open and responsible advice, she has it made her mission to demystify the intimidating world of beauty, taking a no-frills approach to the most relatable topics. While Shannon is the first to admit she doesn’t hold the answer to every beauty question out there, she is dedicated to sharing her expert insights in a bid to help. As a self-proclaimed lazy girl, Shannon has an affinity for easy-to-use, foolproof beauty products and has made it her mission to scope out the best of the best. When she’s not working, Shannon is likely soaking in the bath or giving no-holds-barred beauty reviews on Instagram from her bathroom floor.