18 New Beauty Products Our Editors Couldn't Stop Talking About This Month

By now, you've probably surmised that we test-drive a lot of beauty products here at Who What Wear HQ. From nail polish and makeup to hair and skincare, we're eyebrow-deep in all things new, exciting, and, yes, wish list–worthy. That said, due to the number of products we come in contact with, we've also transformed into the nitpickiest of beauty consumers. Within seconds, we can tell if a new hair oil is too heavy, and we're quick to ignore a serum that yields disappointing results.

The good news? We're far more often impressed than unimpressed after trying out a new product, and usually, we simply can't wait to spread the word to all of our fellow beauty junkies (aka you). Therefore, we've decided gushing over our latest fave products should become a monthly ritual, and every 30 days or so, you can expect a full report detailing the highlighters, hair wands, and overnight skincare saviors we've become quickly addicted to.

For the most part, we'll be covering buzzworthy launches (as those typically take up most of the action atop our product-filled desks), but we won't dismiss new-to-us products either. Because hey, sometimes our best discoveries are found on a friend's vanity or on someone's face at the bar—true story. Ahead, the best beauty products we tried in February! Grab your game face and wallet. You'll be needing both.

Erin Jahns, Beauty Editor


(Image credit: @erin_jahns)


(Image credit: @erin_jahns)


(Image credit: @erin_jahns)

Allyson Payer, Senior Editor


(Image credit: @allypayer)

Nicole Akhtarzad Eshaghpour, Senior Market Editor 


(Image credit: @nicoleakhtarzad)

I generally shy away from trying too many new products, subscribing to the old "if it ain’t broke don’t fix it" mentality, but I’m a sucker for KNC. After becoming obsessed with its lip masks and telling all my friends about them, the brand gained my trust, so I was elated when I saw that it just came out with a new lip scrub—right when winter was starting to get the best of me. After using it just once, I instantly felt relief from the dryness and cracking I’ve been experiencing over the last couple months. Unlike other lip scrubs I’ve used, it doesn’t just exfoliate but also leaves your lips moisturized so you don’t have to apply something else after you use it. Highly recommend for anyone whose lip balm has failed them this season!

Kristen Nichols, Managing Editor


(Image credit: @kristenmarienichols)

Judith Jones, Market Editor


(Image credit: @joiedejude)

Sarah Yang, Managing Editor of The/Thirty


(Image credit: @sarahayang)

Drew Elovitz, Director of Content Strategy


(Image credit: @drewblahblah)
Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.