If you're anything like us, then you start thinking about your holiday wardrobe the minute you book your flight out of town, especially when it's a winter break. Shopping for hot-weather staples this time of year can be a real headache, so we're helping you out by bringing a comprehensive guide to the best beachwear brands that will get you in the holiday headspace, stat. Note that side effects include compulsive Skyscanner checking and smug Instagram packing shots.
Resort fashion has been a rapidly growing sector, with new brands emerging all-year long—Net-a-Porter introduced 32 new brands in 2019 alone. Beachwear is no longer just about bikinis and cover-ups, these new labels also create dresses, jumpsuits and blouses you'd wear at home too. What all of the following brands have in common is they all attempt to make hot weather dressing easy—whether you're going to Bali or jetting off to the Maldives. Scroll below to see our guide to the best beachwear brands for your new year's escape.
You might not have heard of Faithfull the Brand, but you'll certainly have seen its printed playsuits and dresses, as every influencer we can think of has at some point tagged the brand in their beach pictures. Faithfull's pieces are aimed at the "modern traveller," and its pieces are designed and produced using handmade techniques in Bali.
2. She Made Me
Crochet is one of those beachwear trends that never seems to go anywhere, and She Made Me is one of the brands ensuring it stays relevant with its crocheted cotton dresses and bikinis.
When it comes to swimwear, Matteau is one of the most talked about brands right now. The brand creates really simple bikinis and one pieces—no prints, just really flattering silhouettes. If it's good enough for Anne-Laure Mais…
4. Three Graces London
Three Graces London allows you to create the chicest holiday wardrobe around, as it specialises in beautiful linen and cotton maxi dresses as well as simple swimwear.
Rhode has been building an industry fanbase for several seasons now, but it feels like it has finally hit the big-time. The belted Ella cotton minidresses are a firm fashion-editor favourite right now.
Opening Image: Bettina Looney
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