These 24 Buys Have Made My Bathroom the Chicest Room in the House

When it comes to shopping, fewer things bring me more joy than purchasing pieces for my bathroom. As someone who loves nothing more than ending the day with a drawn-out soak, I consider my bathroom to be my own personal sanctuary. Of course, it’s also the room in which I kick-start my routine every morning, which is why I think it’s of the utmost importance that we all create tranquil, stylish bathroom spaces to spend these precious parts of our days in. A chaotic scene is not conducive to relaxation, after all. 


(Image credit: @lefevrediary)

Aside from plumbing fixtures and tiles, there are so many ways to help elevate your bathroom, and needless to say, beauty products are a good place to start. While you’ll likely have a cupboard lined with lotions and potions, it’s important to think about the bathroom beauty products you want to have on display. To create a calming ambience, you’ll need to select these products carefully. It helps to stick to a tonal colour palette to ensure each product blends together seamlessly to create a chic backdrop.

Brass bath caddies and waste bins, fresh room sprays housed in amber bottles, tufted Berber-style bath mats, coordinating (and industry-loved) shampoos and conditioners, elegant toothpaste (yes, that's a thing), and nourishing oil soaks—scroll below to browse my edit of the best bathroom beauty products to adorn your space with. 

Next up: 12 beauty insiders just gave me a tour of their bathroom cupboards.

Opening image: @_jessicaskye

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.