30 ASOS Dresses That You'll Love and Wear Year-Round

ASOS does a lot of things well—its shoes consistently surprise us with their premium designs but affordable price tags, and its coat selection is one of the strongest on the online shopping scene. However, it is perhaps most loved for its dress department, which is sure to satisfy every dress need you'll ever have. Be it a summer smock or knitted winter number. And this season, as we look towards winter, the brand seems to have pulled out all the frock stops.

Upon browsing its new-in section this week, we couldn't help but notice that ASOS is serving up a host of beautiful dresses—some of which are promptly selling out—with the broadest edit out there including everything from party styles to versatile everyday midi dresses. Invest in them now and rest assured, with the simple switch of your shoes, you'll wear them all year round. 


(Image credit: @laurennicolefk)

However, we know all too well that it can be difficult to sift through the thousands (seriously—there are thousands) of options and to find those dresses that no one will believe you got at high-street prices. So we've done the hard work for you by looking at every single one of ASOS's standout dresses in order to bring you the very best styles you need to see. Consider your time and wardrobe saved by our superpowers. Scroll down to see the 30 best ASOS dresses.

Shop Our ASOS Dress Edit

This story was originally published at an earlier time and has since been updated.

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Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.