15 Unknown Amazon Beauty Buys With 2000+ Rave Reviews

Once regarded as a sort of unregulated Wild West of beauty products, Amazon has over the past few years become one of our favorite online destinations for discovering affordable, under-the-radar beauty products. Amazon's beauty department has become so legit that it now offers mainstream beloved makeup, skin, and hair brands like Stila, Sunday Riley, and Oribe. But the truly special thing about the massive e-retailer is that it's also a hotbed of lesser-known products that you won't find at Sephora or Ulta but have been tried and vouched for by sometimes tens of thousands of users.

This list is dedicated to those products—to the mascara, face serums, hair masks, and more whose brand names you may not recognize but have earned thousands of positive Amazon reviews. These products cost as little as six bucks (and nothing is over $40) and will show up at your house in two days. Keep scrolling for the highlight reel of Amazon's best-selling beauty section.