I Tested Amazon's Beauty Best Sellers, and This Is What I Thought

There are a few things that I've come to rely on Amazon for—books (along with an intense feeling of immediate guilt that I should have purchased directly from a bookshop instead), emergency gifts for basically everyone before Christmas, and weird household things like light bulbs and batteries that I always forget to buy when I'm at the supermarket. Beauty products? Never.

While I might be something of a beauty purist—preferring to shop for my cosmetics IRL where I can swatch and smell or via knowledgable beauty web spaces, there's no doubt that the popularity of Amazon in the beauty and cosmetics arena is ever-growing. In fact, in the U.S., Amazon is the fifth most popular destination for beauty purchases. 


(Image credit: @MICARICKETTS)

Putting the best-selling Bioré pore strips to the test.

Once I'd put my preconceptions aside and actually checked out the list of beauty best sellers for myself, it wasn't hard to see why Amazon is becoming such a popular place to shop for beauty. With great brands like Maybelline, Aveeno, and Rimmel London consistently in the top 50, it makes total sense to order a top-up of your favorite drugstore mascara or everyday body lotion.

So I decided to put 10 of Amazon's beauty best sellers to the test to see whether its top products held up as a worthwhile beauty shopping list. Here's how I got on.

The retro coal tar shampoo

The glycolic exfoliator

The under-$10 mascara


(Image credit: @MICARICKETTS)

Fluttery lashes courtesy of Maybelline. Experimental taste in eye shadow is my own.

The blackhead busters

The lip balm that costs less than a latte

The basic body lotion

The Beautyblender dupe


(Image credit: @MICARICKETTS)

The brow booster

The throwback face powder

The gel mani remover

Next up, check out Cindy Crawford's favorite $8 mascara.

This post originally appeared on Who What Wear UK.

Mica Ricketts