I Tested Amazon's Beauty Best Sellers, and This Is What I Thought

There are a few things that I've come to rely on Amazon for—books (along with an intense feeling of immediate guilt that I should have purchased directly from a bookshop instead), emergency gifts for basically everyone before Christmas, and weird household things like light bulbs and batteries that I always forget to buy when I'm at the supermarket. Beauty products? Never.

While I might be something of a beauty purist—preferring to shop for my cosmetics IRL where I can swatch and smell or via knowledgable beauty web spaces, there's no doubt that the popularity of Amazon in the beauty and cosmetics arena is ever-growing. In fact, in the U.S., Amazon is the fifth most popular destination for beauty purchases.