Looking for a game-changing accessory to add to your wardrobe this cold-weather season? What if we told you we know of one that is super cozy, actually useful, statement-making, and just $35? While it may sound too good to be true, it exists thanks to our Who What Wear Fringe Poncho at Target, which, in the words of our co-founders, is “a versatile outerwear option every stylish girl needs this fall.”
And since we’ve already given you an insider look at our moto jacket, midi dress, pajama shirtdress, and bell-sleeve blouse, and more, for the newest installment of our Behind the Seams series, we’re giving you an exclusive peek at the inspiration behind this piece, straight from our co-founders, as well as the real sketch that was drawn for production.
Scroll through to see the sketch, shop the poncho, and read all about it!
On their inspiration for the piece:
“The Fringe Poncho is the coziest piece we’ve created thus far and definitely a versatile outerwear option that every stylish girl needs this fall. It’s basically the best version of a poncho because it’s lightweight and slightly oversize (so it’s incredibly flattering), and the fringe detail just takes it to the next left. You can style it a million different ways, depending on how you like to wear your fringe, and it might just be the ideal item for all of your holiday travel.” — Hillary Kerr and Katherine Power