Dopamine Menus Are Taking Over TikTok, so We Curated the Ultimate Beauty-Editor Special

One thing TikTok has always been good at is inspiring self-care through beauty and wellness trends that play into aesthetics. Last year, we witnessed the meteoric rise of one of the Pilates princess—someone with a love for matching fitness sets, Stanley cups in limited-edition colors, and days spent doing Pilates on a mat or reformer. As much as Who What Wear beauty editors enjoy keeping a finger on the pulse of these trends, we also love investing in our own self-care, which is why we're beyond excited to try our hand at TikTok's viral "dopamine menu" movement.

A trending TikTok audio from a video by content creator Payton Sartain featured in 20.2k post tells us what a dopamine menu is and its purpose. "[It's] your go-to list of things you can do throughout your day so you don't default to doomscrolling on social media," says Sartain as the video shows her lighting a candle as she prepares to sit at a desk. She then introduces the trend as being featured in episode 157 of her podcast Note to Self.

Below, we're putting a beauty spin on the wholesome idea and offering our favorite products we use to create our personalized dopamine menus.

Content creator Amaka Hamelijnck wears pastel linen pants and a yellow bikini top.

(Image credit: @amaka.hamelijnck)

1. Maya Thomas, Assistant Beauty Editor

2. Kaitlyn McLintock, Associate Beauty Editor

3. Shawna Hudson, Associate Beauty Editor

Content creator Kit Keenan relaxing while brushing her hair in a white robe.

(Image credit: @kitkeenan)

4. Emma Hughes, Associate Social Media Beauty Editor

5. Jamie Schneider, Senior Beauty Editor

6. Erin Jahns, Beauty Director

"I can't live without this epic body combo from Josie Maran, and prior to finally acquiescing to the buzz and trying both formulas, I didn't even like body scrubs and body butters. The Vanilla Vibezzz scent is unmatched, and together, the scrub and butter deliver the softest, smoothest, dewiest skin imaginable."

Customer Review: "I love that they came out with refillable pouches! So much more sustainable than buying a full bottle each time. The texture is rich and amazing, and my skin is so soft and glowy after. I'm obsessed and will repurchase!"

Maya Thomas
Assistant Beauty Editor
Maya Thomas is Who What Wear's assistant beauty editor based just outside of Seattle, Washington. Her strong love for all things beauty and fashion stems from a strong childhood interest in the fine arts. During a gap year spent in Paris studying the history of French fashion, she shifted her focus to English literature and journalism as a student at Loyola Marymount University with the goal of one day pursuing a career in fashion. After graduating in May 2021, Maya began freelancing for Parade.com as a contributing commerce writer while also building a following on her lifestyle blog, Itsmayalala.com. When she's not writing, Maya spends her free time catching up on reading, perusing art galleries, and enjoying a night out at the ballet every now and then.