These Beauty Gift Sets Will Save You an Absurd Amount of Money on Black Friday

We're pretty obsessed with beauty gift sets here at Who What Wear HQ. Why, you ask? Well, not only is it easy (and fun!) to find the perfect mishmash of products to send to someone you love—yourself included—but curated holiday sets are often a budget-friendlier option than forking over your hard-earned money for full-size products you might not actually like. (Sad but true.)

Of course, we make it our mission as beauty editors to serve and show only the very best options so we reduce said risk of disappointment. And just in time for Black Friday, Cyber Monday, and the holiday sale season, in general, there's a slew of new, very exciting options just waiting for your rolls of wrapping paper. Curious to see what's on our watch list? Keep scrolling for 15 of the very best beauty sets to snap up before everyone else this Black Friday and beyond. 

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.