So Many Fashion People I Know Own This Easy Dress, and I Can See Why

These days, if I actually purchase something, it's usually Monikh's fault. The London-based influencer just has a knack for hunting down truly useful, chic, ultra-versatile items that go the distance. When you see her wearing them in person (or on Instagram), it's hard not to want her chosen edit for yourself. When so much of social media involves products being forced upon us through sponsored content, it makes us WWW editors all the more determined to pinpoint the items our fashion friends and readers are genuinely buying for no other reason than they are bloody great. 


(Image credit: @monikh)

That's how we first discovered the perfect throw-on dress, anyway. Our editor in chief, Hannah Almassi, spent time with Monikh on a press trip a few years back, saw her wearing a slouchy but chic ribbed dress from Baserange, and the rest, as they say, is history. Hannah and three other editors left that trip with the dress in their recently purchased, and since then, we've only continued to see the dress on more and more fashion people. Monikh still relies on hers three years later and has even invested in other colours knowing how much she wears it. It's become Hannah's go-to style when she can't think of what to wear in the morning, and even our favourite minimalist influencer Jessica Skye has gotten in on the action. Trust us when we say there's something special about this timeless trend-defying dress.


(Image credit: @monikh)

Monikh also owns the sold-out pink version. 

So relaxed and comfy, the simple wrap maxi has an oversized silhouette that gets pinched in at the waist with a simple tie. It's made from cosy ribbed cotton fabric with a demure neckline and slightly blown-out sleeves. Call it a cliché, but this truly is a style you can dress up or down, depending on the occasion. It is, in short, all of the ingredients you look for in a plain day dress, yet that magical formula is so hard to find on the high street and via both contemporary and designer brands.


(Image credit: @_jessicaskye)

Jessica wears the cream version. 

Baserange, for those of you who don't know it, is a Danish and French founded brand that centres on the kind of top-quality basics your wardrobe is probably always missing. The line started as underwear and has since expanded into ready-to-wear, offering both brilliant, über-minimal lingerie and lounge pieces as well as now swim, dresses, jumpsuits and more. 

Sometimes, less really is more, and this has been proven by the crazy popularity of one unassuming dress in a circle of discerning fashion types. I, for one, have added the new cream version to my spring Net-a-Porter wish list, and I cannot wait to wear it with flat chunky sandals and gold jewellery all summer. For now, I'll be adding knee-high boots and a trench coat.

Keep scrolling to shop the piece for yourself.


(Image credit: @hannahalmassi)

Hannah styles her black dress for the office.


(Image credit: @emmarosestyle)

Emma looks so pretty in pink.

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This story was originally published at an earlier date and has since been updated. 

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.