Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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I’ve Spent Months Poring Over the Spring 2026 Runways—I Know These Bag Trends Will Be HugeMark my words.
By Ava Gilchrist
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What to Wear to a Black-Tie Event? 6 Rules If You Have No Idea Where to StartA how-to in nailing the dress code.
By Florrie Alexander
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From Coach to Chanel: A Breakdown of Every Andy Sachs Outfit in The Devil Wears Prada 2Forget florals for spring.
By Ava Gilchrist
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Tempted to Ditch Trainers? This Celebrity-Approved Colour Trend Will Convince You OtherwiseI now wear them with everything.
By Remy Farrell
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The Complete Capsule: Our List of the Best Basics Money Can BuyThe ultimate shopping list.
By Emma Spedding
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Fashion People Are Wearing This Anti-Jeans Trend Nonstop—5 Chic Shoes to Pair Them WithJeans, you had a nice run...
By Ava Gilchrist
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Move Over, Ballet Flats—This Expensive-Looking Loafer Trend Is All Anyone With Taste Wants to WearMary-Kate and Ashley included.
By Ava Gilchrist
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Fact: This 70-Year-Old Flat Shoe Is the Smartest Fashion Investment I've Ever MadeA true classic.
By Maxine Eggenberger
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If You Like Zoë’s Saint Laurent Slip Dress, You’ll Love This Affordable VersionThe definition of designer-passing.
By Ava Gilchrist
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We Spent Months Trying on White T-Shirts—These Are the Absolute Crème de la CrèmeTop of the tops.
By Ava Gilchrist
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Sorry, Bag Charms—These 7 Bag Trends Feel Dated in 2026Time for a change.
By Ava Gilchrist
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Gen Z Has Just Discovered 2000s Activewear—It’s the Only Thing They’re Wearing to Work OutStep back in time.
By Ava Gilchrist
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New York and London's Best-Dressed Agree: This Elegant Accessory Is the Secret to Looking ExpensiveYou'll appear richer instantly.
By Ava Gilchrist
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My Chicest Colleagues Told Me the Trainers They’re Skipping in 2026—I Was ShockedSorry, Sambas.
By Ava Gilchrist
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I Just Tried Levi's Best-Selling Jeans—These 6 Pairs Seriously Impressed MeSo much more than just 501s.
By Harriet Davey