Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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What Do Chic Dressers Wear Between Spring and Summer? One of These Anti-Jeans Trends, of CourseBecause who wants to wear denim on a hot day?
By Ava Gilchrist
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It’s Official: This Viral Olsen-Twin-Approved Summer Shoe Trend Is All Fashion People Are WearingPrepare your pedicure.
By Ava Gilchrist
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French Women Are the Absolute Chicest—5 Spring Trends You’ll Never See Them WearQuelle horreur!
By Ava Gilchrist
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Suddenly, Every Fashion Person Is Pairing Their Jeans, Skirts and Shorts With This Iconic Shoe TrendA true classic.
By Ava Gilchrist
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The Chicest Transitional Spring Styling Hack? Pair Your Skirts With This Wardrobe StapleMiranda Priestly approves.
By Ava Gilchrist
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Zendaya! Rihanna! Princess Diana! These 13 Best Met Gala Dresses Made Fashion HistoryMet Monday is just around the corner!
By Ava Gilchrist
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From Prada to Zara, This Iconic '90s Microtrend Is Back for Spring 2026Forget florals.
By Ava Gilchrist
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Grab Your Jeans and Basket Bag—This Viral Blouse Trend Marks the Official Start of Boho SpringA true seasonal staple.
By Ava Gilchrist
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Everyone Knows ’90s Jeans Are the Best Jeans—5 Trends To Wear for Spring 2026So chic.
By Ava Gilchrist
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Fashion People Rate Them, so I Walked 20,000 Steps in Them—These IYKYK Sandals Are Worth All the HypeIf you buy one thing this season, make it these.
By Ava Gilchrist
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*Not* Boots and Ballet Flats—J.Law’s Chicest Looks Rely On These 5 Major Trainer TrendsShe's one step ahead.
By Ava Gilchrist
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Spring Jackets Look Great With Jeans, But Go Even Better With These Chic Dress StylesIt's almost bare-leg season!
By Ava Gilchrist
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Loves of My Life: Abbie Roden SandbachFrom date-night spots to career advice.
By Ava Gilchrist
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Sarah Pidgeon Is in Full '90s-Minimalism Mode in This CBK-Approved Spring Dress TrendSo chic.
By Ava Gilchrist
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M&S Is the Secret to My Expensive-Looking Spring Wardrobe—9 Pieces to Shop NowThey're already starting to sell out!
By Ava Gilchrist