Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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From Prada to Zara, This Iconic '90s Microtrend Is Back for Spring 2026Forget florals.
By Ava Gilchrist
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Grab Your Jeans and Basket Bag—This Viral Blouse Trend Marks the Official Start of Boho SpringA true seasonal staple.
By Ava Gilchrist
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Everyone Knows ’90s Jeans Are the Best Jeans—5 Trends To Wear for Spring 2026So chic.
By Ava Gilchrist
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Fashion People Rate Them, so I Walked 20,000 Steps in Them—These IYKYK Sandals Are Worth All the HypeIf you buy one thing this season, make it these.
By Ava Gilchrist
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*Not* Boots and Ballet Flats—J.Law’s Chicest Looks Rely On These 5 Major Trainer TrendsShe's one step ahead.
By Ava Gilchrist
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Loves of My Life: Abbie Roden SandbachFrom date-night spots to career advice.
By Ava Gilchrist
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Spring Jackets Look Great With Jeans, But Go Even Better With These Chic Dress StylesIt's almost bare-leg season!
By Ava Gilchrist
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M&S Is the Secret to My Expensive-Looking Spring Wardrobe—9 Pieces to Shop NowThey're already starting to sell out!
By Ava Gilchrist
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Sarah Pidgeon Is in Full '90s-Minimalism Mode in This CBK-Approved Spring Dress TrendSo chic.
By Ava Gilchrist
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I Swapped My Gel Nails for BIAB Manicures, and Now I'll Never Go BackMy hands have never looked chicer.
By Grace Lindsay
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This Divisive '90s Shoe Is the One Trend Millennials and Gen Z Can Agree OnSo fun!
By Ava Gilchrist
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How Do You Know You’ve Found "The One"? 3 London-Based Couples Tell Us Their Meet-CutesWhen you know, you know.
By Ava Gilchrist
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No Doubt, These Iconic Gucci Bags Will Always Be the Height of ChicCarried by royals, aristocrats and A-listers.
By Emily Dawes
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White Trainers Don’t Elevate Jeans Like They Used to—5 Alts to Wear InsteadI'm following suit.
By Humaa Hussain
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7 Pieces of Bridal Lingerie That Are Pretty, Practical and You'll Treasure ForeverTo have and to hold.
By Amy Lewis