Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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If You Want to Future-Proof Your Wardrobe, This Vintage-Inspired Bag Is the Style to Invest InSponsor Content Created With Coach
It's a future heirloom.
By Ava Gilchrist
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Fashion People Are Ditching Their White Tees for This Trending BasicBuh-bye, Breton.
By Ava Gilchrist
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Forget Sandals and Flats—Suddenly Everyone With Taste Is Wearing Heels With Their JeansWe're entering the era of the "casual heel".
By Ava Gilchrist
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Everyone With Expensive Taste Is Trading in Their Basic Blue Jeans for This Elevated AltNot blue, not khaki.
By Ava Gilchrist
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If You’re Planning A Euro Summer For 2026, Make Sure To Pack This, This and ThisIbiza! Marseille! Hydra!
By Ava Gilchrist
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My Millennial Mum and I Don't Agree on Much, But We Both Love These New-In Zara, Mango and COS StylesShopping is our love language.
By Ava Gilchrist
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Bob Hairstyles Suit Everyone—27 Chic Women Who Make Me Want to Cut My HairBecause short hair looks great on all ages.
By Grace Lindsay
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Wondering What to Wear to a Summer Wedding? These Are The Expert-Backed Dresses To Know AboutTo have and to hold.
By Ava Gilchrist
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Not Tracksuits, Not Trainers—6 Elegant Trends You’ll See at Every Airport Across Europe This SummerTake off in style.
By Ava Gilchrist
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I’ve Just Noticed Every Stylish Celebrity Suddenly Has This Exact Bob TrendA-lister approved.
By Grace Lindsay
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Chic Dressers in Their 20s and 30s Are Suddenly Wearing This Y2K Skinny Jeans and Shoe ComboIs it 2003 again?
By Ava Gilchrist
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No Doubt, These Iconic Gucci Bags Will Always Be the Height of ChicCarried by royals, aristocrats and A-listers.
By Emily Dawes
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Just When You Thought It Disappeared, J.Law Brought This Controversial Colour Trend Back for SummerBrace for impact.
By Ava Gilchrist
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Minimalists Love This Underrated Neutral Shade That Makes Summer Outfits Look Elegant And ExpensiveDune chic.
By Ava Gilchrist
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Not Tank Tops, Not T-Shirts—This Trending Affordable Basic Will Elevate Your Skirts and Jeans OutfitsSpotted in L,A., NYC and Paris.
By Ava Gilchrist