Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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Classic, Timeless and Always Chic—This Bikini Style Is Considered the LBD of SwimwearIt's a classic.
By Bébhinn Campbell
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Hold the Lace Dresses—Summer’s Prettiest Top Trend Will Elevate Your Skirts and JeansSpotted in London, Ibiza and Greece.
By Ava Gilchrist
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Already Bored of Your Summer Wardrobe? 5 Trouser Colours That Will Instantly Make You Look ChicerHold the blue jeans.
By Ava Gilchrist
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If You Want Your Knee-Length Skirts to Look More French, Pair Them With This Shoe TrendTrés chic.
By Ava Gilchrist
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I Wish I Could Gatekeep, But This Fashion-Insider Brand Makes Summer's Chicest SandalsI can't keep the secret anymore.
By Humaa Hussain
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I Have First-Class Taste on an Economy Budget—These Are the Rich-Looking Airport Outfits I Swear ByUpgraded, in more ways than one.
By Ava Gilchrist
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Spotted on Ashley Olsen and Margot Robbie: The Timeless Bag Trend that Whispers WealthIt's a keeper.
By Ava Gilchrist
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I Tried On The M&S Dress Everyone’s Searching for Right Now—Finally, I Understand the HypeWell worth it.
By Ava Gilchrist
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Spotted in Paris and London: The Print Trend That’s Taking Over From Polka Dots This SummerCheckmate.
By Ava Gilchrist
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If You Want to Look Like the Most Stylish Person on the Beach, Wear These Exact Bikini ColoursShades of the season.
By Ava Gilchrist
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Victoria Beckham Knows This Affordable Basic Is the Secret to Making Jeans Look Chic in SummerThe OG WAG strikes again.
By Ava Gilchrist
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I Tried On the Viral Summer Dress That Has an Over 4000-Person Wait List—Yes, It’s That GoodHint: It's worth the hype.
By Ava Gilchrist
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Londoners Dress the Best in Summer—6 Bag Trends You’ll See Everywhere This YearSponsor Content Created With Coach
A summer of style.
By Ava Gilchrist
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These Shampoos for Oily Hair Will Give Your Scalp a Salon-Grade CleanseGrease, begone!
By Ava Gilchrist
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Preppy Is Back, But Not How You Know It: How Fashion’s Chicest Are Wearing It This SummerEnter the era of urban prep.
By Ava Gilchrist