Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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It's Official: These Are the 15 Most Popular Designer Bags Ever CreatedAll wise investments.
By Maxine Eggenberger
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Forget Trainers—Stovepipe Jeans Look Best When Worn With This, This and ThisFail-safe formulas.
By Ava Gilchrist
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If You’re Going to Wear Leggings and Trainers in 2026, Wear Them Like This If You Want to Look ChicMoving in style.
By Ava Gilchrist
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No, Not Stovepipes—The Elegant Trouser Trend Taking Over Wardrobes in London, Paris and NYCIt's giving Tom Ford for Gucci.
By Ava Gilchrist
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Sarah Pidgeon’s Spring 2026 Wardrobe Is So CBK-Coded—Every Piece I’m Stealing From HerA star is born.
By Ava Gilchrist
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I Think Black Is Boring—Stylish Londoners Are Wearing These 7 Chic Shades InsteadColourful alternatives.
By Ava Gilchrist
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Hear Me Out: The Chicest Way to Wear White Jeans This Spring Is With These "Ugly" ShoesNo, not the Chanel boots.
By Ava Gilchrist
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Jennifer Aniston Is Still Dressing for the Airport Like It's the '90s—3 Controversial Shoe Trends She Relies OnShe got off the plane in style.
By Ava Gilchrist
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Not Leggings, Not Loafers—7 Outfits That Prove Celebrities Do Airport Dressing BestEuro summer awaits.
By Ava Gilchrist
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Pause the Trainers—Chic Londoners Wear This Spring Shoe Trend With This Jeans Colour When in ParisWhen in Paris, do as the Parisiennes do.
By Ava Gilchrist
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Spotted in New York: Off-Duty Supermodels Wearing These French-Girl Jeans With Boots for SpringSo nonchalant.
By Ava Gilchrist
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I’ve Been Reporting on Trends for Nearly a Decade—5 Styles That Look "Dated" This SpringOver and out.
By Ava Gilchrist
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Sorry, Jeans and Trainers—L.A.'s Most Stylish Are Wearing This Flat-Shoe Trend With Leggings InsteadGwyneth Paltrow-approved.
By Ava Gilchrist
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All the Iconic Fashion References You Might’ve Missed on the 2026 Oscars Red CarpetI think I've seen this film before...
By Ava Gilchrist
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At the 2026 Oscars, Bridal Whites Dominated the Red CarpetHeavenly.
By Ava Gilchrist