Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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Sorry, Milky Nails—This Is the High-End Colour Celebs Wore to the BAFTAs Instead
It's a mood.
By Ava Gilchrist
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Hold Up—I Think the BAFTAs Just Proved This Long Forgotten Makeup Product Is Back
It stopped me mid scroll.
By Ava Gilchrist
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I’m Relying On This Flat Shoe to Make My Jeans and Leggings Look More Expensive This Spring
A new take on an old classic.
By Ava Gilchrist
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These Shampoos for Oily Hair Will Give Your Scalp a Salon-Grade Cleanse
Grease begone!
By Ava Gilchrist
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Looking at These Chic Copper Hairstyles Made Me Dye My Hair—Now I'll Never Look Back
It's one of biggest colour trends of all time.
By Keeks Reid
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Red! Leather! Sheer! Here Are the 8 Chic Shirt Styles Set to Rule Spring 2025 Dressing
The styles on "top".
By Ava Gilchrist
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Chic and Conscious Shoppers Rely On These 16 B-Corp Fashion Brands for Elegant Essentials
It's easy being green.
By Ava Gilchrist
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The Holy-Grail Product My 73-Year-Old Mum Uses to Make Her Look 20 Years Younger
I'm obsessed with it too.
By Erin Jahns
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37 Iconic 1980s Fashion Moments We Never Want to Forget
Princess Di! Sade! SJP!
By Elinor Block
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The 16 Best Tinted Moisturisers for Mature Skin, Ranked by a Beauty Editor
I love a skincare-makeup hybrid.
By Grace Day
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The One Beauty Product All Busy Women Need in Their Handbag
For hair-related emergencies.
By Ava Gilchrist
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These 6 Shoe Styles Will Always Suit This Sophisticated Anti-Denim Trouser Trend
We've done the legwork for you.
By Ava Gilchrist
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Bob Trends Can Be Fleeting, But This Chic Short Haircut Is Forever
A chop to revive and refresh.
By Eleanor Vousden
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With These 6 Shoes, All of Your Outfits Will Feel Much Trendier for 2025
Let's go shoe shopping.
By Ava Gilchrist
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We've Spent Years Scrolling—These Are the Chicest Valentine's Day Nail Ideas in Existence
I'm crushing on these.
By Eleanor Vousden