You'll See This Engagement Ring Trend on Lots of Fingers in 2019
It's officially that time of year again… the time of year commonly known as engagement season. Whether a proposal's in the cards for you or not, whether you're looking forward to, dreading, or indifferent to it, there's no ignoring the fact that a lot of people around the world are about to get engaged. That means a lot of people around the world are searching for ring inspiration on Pinterest, and the data backs that up. Pinterest just released its report of what people are searching for and saving this month, and given the time of year, it offered plenty of engagement ring statistics.
Among the trends this season, the report detailed the rise of alternative stones, like emeralds, black diamonds, and rubies. It also pinpointed trending styles like Edwardian, natural, and minimalist. But it was the popular diamond types that really caught our attention. According to Pinterest's report, searches for East-West rings have risen by 111%, and Double Halo style queries have risen by a whopping 991%. But the trend that made our jaws drop is the Asscher cut (which is basically a square emerald cut), which rose by 1344% in searches.
Truth be told, we're not exactly sure what's behind the insane rise in popularity, aside from the fact that plenty of celebrities (e.g., Pippa Middleton, Elizabeth Taylor, Jessica Alba, and Gwyneth Paltrow in her previous marriage) over the years have worn the classic style. Whatever the reason, there's no denying that the cut is stunning. Keep scrolling to shop engagement rings in the style of the three trending diamond cuts.
East-West Rings
Double Halo Rings
Asscher-Cut Rings
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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