30 H&M, Arket and & Other Stories Winter Buys That Are Actually Worth Your Money

I'm finally prepared to admit it now–I'm actually really enjoying winter. After being dragged kicking and screaming out of summer, and tolerating the "too warm, too cold" transitional period that was autumn, I've actually come around to wrapping up in cosy layers and heading out into the bracing cold.

Despite it being generally quite dark and a brief flirtation with snow, British winters tend to be quite consistent, and the key to mastering winter dressing is all in the preparation (I have a coat for rain, a couple of coats for icy winds and a totally impractical coat for dressier events). But assembling the perfect cold-weather wardrobe doesn't have to cost the earth, and in fact the high street is one of the best places to stock up on winter essentials.

Where better to start than H&M, & Other Stories and ARKET, who have all served us well across the years and dropped some seriously impressive winter collections that might be their best yet. H&M's expensive-looking minimalist edit is the perfect place for wardrobe staples, & Other Stories fun and festive pieces bring the joy and colour that the bleak winter needs, and ARKET's brand of premium basics are guaranteed to elevate any look. Sound good? Then settle in.

With hundreds of new pieces landing on the sites every week, it can be difficult to trawl through to find the pieces that are a cut above the rest. And as Who What Wear's resident shopping editor and high street devotee, that’s where I come in. After scouring the new-in sections of H&M, & Other Stories and ARKET. I'm happy to share with you the best winter buys for every budget. Expect practical coats, chic knits, desk-to-dinner dresses and, of course, plenty of cosy accessories. So, keep scrolling to see and shop the 30 pieces that made the cut. You won't regret it.

THE BEST H&M WINTER BUYS:

THE BEST & OTHER STORIES WINTER BUYS:

THE BEST ARKET WINTER BUYS:

This story was originally published at an earlier date and has since been updated.