30 H&M, Arket and & Other Stories Winter Buys That Are Actually Worth Your Money

I'm finally prepared to admit it now–I'm actually really enjoying winter. After being dragged kicking and screaming out of summer, and tolerating the "too warm, too cold" transitional period that was autumn, I've actually come around to wrapping up in cosy layers and heading out into the bracing cold. 

Despite it being generally quite dark and a brief flirtation with snow, British winters tend to be quite consistent, and the key to mastering winter dressing is all in the preparation (I have a coat for rain, a couple of coats for icy winds and a totally impractical coat for dressier events). But assembling the perfect cold-weather wardrobe doesn't have to cost the earth, and in fact the high street is one of the best places to stock up on winter essentials. 

Where better to start than H&M, & Other Stories and ARKET, who have all served us well across the years and dropped some seriously impressive winter collections that might be their best yet. H&M's expensive-looking minimalist edit is the perfect place for wardrobe staples, & Other Stories fun and festive pieces bring the joy and colour that the bleak winter needs, and ARKET's brand of premium basics are guaranteed to elevate any look. Sound good? Then settle in.


(Image credit: COURTESY OF ARKET )

With hundreds of new pieces landing on the sites every week, it can be difficult to trawl through to find the pieces that are a cut above the rest. And as Who What Wear's resident shopping editor and high street devotee, that’s where I come in. After scouring the new-in sections of H&M, & Other Stories and ARKET. I'm happy to share with you the best winter buys for every budget. Expect practical coats, chic knits, desk-to-dinner dresses and, of course, plenty of cosy accessories. So, keep scrolling to see and shop the 30 pieces that made the cut. You won't regret it. 



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This story was originally published at an earlier date and has since been updated. 

Remy Farrell
Fashion Editor

Remy Farrell is a London-based shopping editor with nearly 10 years of editorial experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the editorial and fashion teams for titles such as Grazia, Elle, Cosmopolitan and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at TheOutnet.com styling for the social media channels and helping to develop the collections for the in-house brand Iris & Ink. After expanding an assisting and styling portfolio that includes shooting talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she also branched out into beauty, creating tried-and-tested reviews and diverse beauty content.In her role as shopping editor at Who What Wear, Remy is interested in discovering new and exciting brands to share with the Who What Wear readership and particularly loves uncovering hidden gems at affordable prices to make shopping accessible to everyone.Born and raised in Sheffield, Yorkshire, Remy moved to London in 2014 and lives in the Docklands with her partner and pug Billie.