Meet the 3 Chic Portuguese Shoe Brands That Should Be on Your Radar
There are often two types of fashion people in the world: bag people and shoe people. Regardless of what camp you fall into, there are pros and cons for each category. Are bags that good of an investment? What do you do if the shoes you buy pinch your feet? Is that truly worth this much money?
Wherever you fall, though, we can agree that in a world of automation, declining luxury quality control, and ultra-cheap, questionable labor practices, artistry reigns supreme when you're on the hunt for leather goods. So, when I visited Portugal, one of the largest leather goods and shoe manufacturing countries in the world, I knew I had to tap deep into the country's rich history of generations-long craftsmanship.
Aided by APICCAPS (Associação Portuguesa Ind. Calçado Componentes Artigos Pele Sucedaneos), the country's leading footwear and leather goods manufacturing organization, I spent nearly a week visiting factories, spending hours at technological centers, and sitting down with leaders and designers in the Portuguese footwear space. If you haven't been paying attention to them yet, now is the time to do so. Trust me—these three shoe brands need to be on your radar.
Luis Onofre
Widely recognized as one of the country's most buzzy designers (and awarded with GQ Portugal's Fashion's Man of the Year numerous times), Luis Onofre's signature sexy, sleek heels, boots, and sandals have been in the hearts and minds of women for more than a decade. Born into a shoe-making family and learning the trade from his grandparents, Onofre's skillful yet modern take on the female form and shoes isn't to be missed.
Ambitious
While Portugal's leather and shoe-making industry is seeped in deep, rich history, at times, innovation isn't just exciting—it's essential. Enter the brand Ambitious. As the brand's name suggests, the APICCAPS-backed footwear technology has made leaps and bounds within the Ambitious brand, particularly when it comes to leather cutting. The brand's leather sneakers and loafers are made using specially cut patterns, strategically placed to use as much leather as possible, and in turn, curb textile waste and byproducts as much as possible.
Shop the brand:
Carlos Santos
For an industry marked by decades-long connections among families, Carlos Santos stands out as one of the leading brands in the pack. Not only does the luxury leather men's shoe brand go back at least two generations, but the Santos family has also recently expanded into the women's sector.
After spending an afternoon seeing the detailed, delicate handcrafted process that all Carlos Santos shoes are made from, it's safe to say that the label has earned its luxury status.
Shop the brand:
Ana Escalante is an award-winning journalist and Gen Z editor whose work ranges from dissecting size inclusivity at fashion week to discussing how American Girl Doll meme accounts are the the answer to society's collective spiral. She's covered it all: Queen Elizabeth II's corgis, Roe v. Wade frontline protests, and the emergence of jorts (or jean shorts for the uninitiated). At Who What Wear, Ana is responsible for delivering smart, insightful, personality-driven shopping guides and trend features for a digital-first generation.Before joining Who What Wear, Ana was Glamour magazine's editorial assistant, where she focused on daily news and special packages, including leading the brand's 2022 Met Gala coverage. For more than half a decade, she has covered style, beauty, and digital culture for publications such as Paper magazine, Harper's Bazaar, Vogue Japan, and Allure, among others. Ana has been called a rising star in media by publications such as Nylon and Teen Vogue. (Her mother, meanwhile, calls her "the coolest person" she knows.)
-
Prepare Your Wallet: 10 Jewelry Brands Running Deep Discounts for Cyber Monday
Snag that tennis bracelet for 40% off.
By Ana Escalante
-
Chanel's Loafers Are the Ultimate Luxury—Here's Why the Fashion Set Think They're Worth It
The dream.
By Elinor Block
-
The Stunning Lab-Grown Diamond Jewelry That's Worth the Investment
Shine bright like a diamond.
By Ana Escalante
-
We're Fashion Editors—the 9 Best Items From The Row That Are Truly Worth the Investment
They'll never date.
By Emily Dawes
-
The Only Watch Styles Worth Investing In According to an Expert
Sponsor Content Created With AP
By Aniyah Morinia
-
My Mom and I Agree—These "Forever Pieces" Are 100% Worth Buying
Don't just take my word for it.
By Nicole Akhtarzad Eshaghpour
-
I'm a Luxury Jewelry Designer: 6 Investment Pieces That Will Last a Lifetime
Diamonds are Olivia Landau's best friend.
By Ana Escalante
-
The Luxury Bag Kendall Jenner and I Think Is Worth Investing In
Perfection in the form of a handbag.
By Natalie Munro