I've Been a Stylist for 20 Years—These Are the Key Buys on My Winter Wish List
You've probably heard of celebrity stylist Angie Smith from her work with household names like Holly Willoughby, Eva Mendes, Davina McCall and Rochelle Humes. Smith has a gift for making her clients look effortlessly chic, usually on an affordable budget. She's an advocate for shopping the high street, often mixing high and low pieces in her styling; and her own wardrobe and talent for uncovering the most expensive-looking finds is unrivalled. So I'm sure you'll be pleased to hear she's now a Who What Wear UK columnist, here to share her expert shopping picks for the season along with some styling wisdom. Keep scrolling to see her key buys for 2025.
Angie wears a sweater from Free People.
I’ve been a stylist and brand consultant for over 20 years now, and I'm a strong believer in buying less and wearing those pieces more. I've learnt from my experience re-working clients' wardrobes that after editing them down to a smaller capsule, it becomes a lot easier to pull outfits together because you can actually see what's in there.
When shopping for new pieces, it’s important to be practical and think of all the outfits you could wear them with from your existing wardrobe. But most importantly, you have to really love those new items to justify adding them to your rotation. When you wear them, they have to make you feel good—really good. They have to feel comfortable on your body; I’m a strong believer in buying the size that feels and looks the best on you, and in some shops that might be a 12, in others an 18—it really doesn't matter. The buys I include in my monthly edits can be easily styled in multiple ways and will still be relevant years from now. We're talking true wardrobe classics, and I’m showing you where to find them.
Angie wears a plaid shirt from Free People.
Winter has officially arrived with a cold breeze and darker days. A new season can often come with an influx of new-in styles, but instead of diving into every trend and piece around, I'm focused on a select edit of hard-working pieces that can instantly ease into my wardrobe.
For the new season, I'm looking to cosy updates by way staple knitwear, from heavyweight styles with a twist to elevated takes on the classic jumper. Boots are back in favour, and I've tracked down the perfect pair of jeans to see me through both day and night dressing. Alongside, there's a series of sleek tops and trousers that can be styled up for party season, whilst still holding their place in our wardrobes when the festivities are over. Below, you'll find some of the pieces that have caught my attention recently and have already nestled into my everyday outfits.
Keep scrolling to explore my winter 2025 edit.
SHOP ANGIE SMITH'S 2025 EDIT:
1. The Elevated Coat
2. The Plaid Shirt
3. The Tonal Sweater
4. The Low Trainers
5. The Chic Knit
6. The Party Top
7. The Bootcut Jeans
8. The Easy Tee
9. The Collarless Jacket
10. The Long Top
11. The Party Trousers
12. The Heavyweight Cardigan
13. The Lace Dress
SHOP MORE OF ANGIE SMITH'S SHOPPING PICKS:
This is the kind of black top you only need to buy once because it’ll outlast every trend. Think quiet luxury tailoring with just the right amount of detail. The one everyone will stop you to ask about. Perfect with denim and loafers, or layered under a blazer for dinner.
I’m really feeling the colour marigold at the moment and keep seeing little pops of it here and there. This incredibly easy dress by one of my favourite brands comes with a sash that can be worn with the dress to pull in the waist it and would also look great with denim. The sash also works as a headscarf and I'd play with styling this dress over trousers, too.
Shirts play a big part in my wardrobe, especially in the summer months. This one feels a bit different to my others and can work as a cover-up, look great with jeans and sandals, and rise to dressier occasions like dinners out. I'd even wear this open as a light jacket.
These are my second pair of sandals from this designer. If the first pair are anything to go by, I’ll soon find them glued to my feet. These are definitely what I would categorise as a ‘posh’ sandal, reserved for going out and holidays. I love how they make my go-to nice top and jeans look feel a bit more special.
I love a shirt, but I didn’t have anything that felt quite like this. Statement but timeless, structured but relaxed, like a vintage piece you’d steal from your effortlessly cool older sister. Since it arrived, I’ve barely taken it off, and it’s giving all my go-to basics a whole new lease of life.
If you are going to treat yourself to something that will make you feel instantly a bit more pulled together this January, make it an understated leather tote bag. Liffner'sattention to detail is on par with designers like The Row or Khaite but at a more affordable price point.

Florrie embarked on her fashion journey whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content. Over eight years of fashion industry experience, Florrie has honed her skills from styling e-commerce photoshoots to personal shopping. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer. Now, as the Shopping Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them.
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