I've Found It: The Anti-Trend, Highly Elegant Dress Chic Women Can't Stop Wearing This Summer
Beloved by the likes of Kaia Gerber and Dakota Johnson, Dôen's summer dresses are the dreamiest wardrobe staple. Ahead, acquaint yourself with their latest cult buy.
With ethereal, darling prints, romantic silhouettes and elegant lace-trims, Dôen’s dreamy dresses have become an indispensable part of summer dressing for the most refined amongst us. Yet, with each passing season, the California-based brand, whose designs are underscored by a nostalgic sensibility and breezy effortlessness, seems to outdo the last, offering new interpretations of light, airy, and whimsical pieces that embody the sun-kissed sensibility the brand is known for.
It’s these exact qualities that make the brand synonymous with summer dressing, especially amongst fashion’s most influential, who seek out considered, contemporary and cool styles that imbue their days with a graceful and calming touch. But when it comes to cult styles, it’s Dôen’s Daphne dress that certainly is the most covetable.
Shop the Dôen Daphne dress. (£360)
You'll no doubt have seen the Dôen Daphne dress everywhere, roaming through charming inner-city streets or wandering through bucolic landscapes in its mini cut, billowing puff sleeves and embroidered accents. For the uninitiated, the Dôen Daphne dress is by no means a new style; however, it has just been released in a charming new botanical print, breathing new life into a trusted reliable.
With a delicate baby blue ribbon that runs along the neckline and an enchanting floral print that looks like it could’ve been taken from the wallpaper of some 17th-century French château, it resonates with those seeking a softer take on throw-on-and-go dressing, whilst looking incredibly polished, refined and luxuriously understated. That is to say, anyone who wants to look as heavenly as Kirsten Dunst as Lux Lisbon in Sofia Coppola’s The Virgin Suicides.
Now, this might sound contrarian, but despite my adoration for Doen, I’m actually yet to invest in one of the brand’s pieces, as much as I regularly lust over them. Yet with consecutive co-signs from the celebrity style set, enduring appeal and inherent sweetness, I know this is the summer dress worth my investment.
I have a few major milestones on the horizon, too—a trip to Mariselle and an engagement party, just to name a few—and this is the piece I envision seeing me through every balmy and blissful moment. Sophisticated and understated in equal measure, shop the viral beloved piece below and uncover more of Dôen’s divine pieces, ahead.
Shop the Dôen Daphne Dress:
Shop More Dôen Summer Dresses:
Sydney-born, London-based journalist Ava Gilchrist is Who What Wear UK's SEO Writer. An authority on all things style, celebrity and search related, she produces insightful fashion features, first-person clothing reviews, talent profiles and comprehensive trend reports chronicling the latest happenings from the runways, zeitgeist and red carpet. In her spare time, she can be found trawling vintage boutiques and hunting down the city's best dirty martini.