It's no secret that we love a good viral find here at Who What Wear. And what's better than an item backed by the internet when it's on sale? On October 11 and 12, Amazon is having its Prime Early Access Sale, where you'll find dozens of deals on the items everyone's been talking about. I was lucky enough to be able to look through said deals before the sale launched, so you'll find the best buys of the bunch below.
From the skincare items that continuously sell out to the sneakers everyone raves about, there's an option for everyone in this mix. Keep scrolling for the viral items that are on sale and editor approved.
EltaMD
UV Glow Moisturizer With SPF Face Sunscreen
If you're going to finally buy the pair of Levi's that your closet needs, you might as well buy them at a discounted price.
Anastasia Beverly Hills
Brow Definer
I always forget to get my brows done, and this product makes them look presentable.
Beats Fit Pro x Kim Kardashian
True Wireless Noise Cancelling Earbuds
Leave it to Kim Kardashian to make earbuds fit her aesthetic. (You have to admit they're pretty.)
Olaplex
Hair Perfector No 3 Repairing Treatment
The 100,000+ reviews speak for themselves.
Grande Cosmetics
GrandeLash-MD Lash Enhancing Serum
Your lashes will thank you.
Amazon Essentials
2-Pack Slim Fit Square Neck Tank
TikTok users swear by Amazon basics for an easy and affordable option.
The Drop
Meena Loose Fit Open Collar Pullover Sweater
If you've been seeing striped sweaters all over your feed, this is a sign to get one for yourself.
English Factory
Striped Knit Zip Pullover
This option is cute, too.
Laneige
Lip Sleeping Mask
The internet has been raving about this lip mask for years, so the hype has never died down. It leaves your lips hydrated and extremely soft. Trust me—I'm on my third one.
Real Techniques
Miracle Complexion Sponge, Makeup Blender
The best way to apply foundation.
Calvin Klein
Carousel Logo Cotton Stretch Bralette
I'm sure you've seen all of the posts with the #InMyCalvins hashtag, but the campaign isn't just a gimmick—these bralettes are so comfortable you can do anything in them.
Calvin Klein
Modern Cotton Thong-Panty
Get yourself the matching underwear too.
Laneige
Water Sleeping Mask Overnight Gel
Laneige has got skin hydration covered.
Stoney Clover Lane
Skin Small Pouch
When Stoney Clover Lane collaborated with Target, the collection was flying off the shelves. I predict the same for this discounted option.
There are a lot of sneaker brands on my radar right now, but Reebok remains a well-loved classic.
T3
Digital Ionic Professional Blow Dryer
Hair tools are fairly expensive, so it's always best to wait it out for a sale. Today's your lucky day if this dryer has been on your wish list.
Evian
Facial Spray Travel Duo
Quench your skin's thirst.
Schutz
Maryana Leather Dress Boot
You'd be surprised at how comfortable these are for heeled boots. I walked in them all throughout NYC with minimal pain and was shocked.
OPI
Natural Nail Strengthener, Protective Nail Polish Base Coat
Mix this in with your favorite nude nail polish to achieve Hailey Bieber's "glazed" nails.
Hero Cosmetics
Mighty Patch Variety Pack
It's best to stock up on these. They get rid of my blemishes within a night, so I know I will.
Revlon
One-Step Volumizer Enhanced 1.0 Hair Dryer and Hot Air Brush
No more bad hair days here.
Eytys
Michigan Leather Boots
Cool fashion girls are all over this shoe brand, and it rarely ever goes on sale. Now is your chance.
BaBylissPRO
Nano Titanium Hot Roller
Look this up on TikTok and you'll be amazed by the results.
Next, The Amazon Prime Early Access Sale Is Here—34 Discounted Items You Won't Regret