Every Viral Beauty Product You've Eyed This Year Is Temporarily Cheap on Amazon
If you're like us (AKA if you love to shop all of Amazon's finest fashion and beauty offerings at a major discount), you probably have Amazon Prime Day marked on your calendar well in advance each and every year. And while this year's Prime Day deals have come and gone, the Amazon gods and goddesses have blessed us with a separate two-day waterfall of sale offerings via its Amazon Prime Early Access Sale. Exciting, no?
From Tuesday, October 11 through Wednesday, October 12, you can score big on some of the most wanted fashion and beauty staples. Click here to start shopping, and if you'd like to see my editor-curated list of viral products to prioritize, keep scrolling!
WWW editors across fashion and beauty agree—this best-selling lash serum is the next best thing to a Latisse prescription. (Our Editor in Chief Kat Collings is a big, big fan.) It's currently $20 cheaper than normal, so I'd buy multiple tubes to save more money in the long run. (Because, yes, this is a product you will rebuy over and over again.)
Amika's cult-loved dry shampoo has been in the game for years, but it's still regarded as one of the absolute best formulas. It effortlessly soaks up grease and boosts volume while looking (and feeling invisible) on your strands. Which is kind of the ultimate, right?
I can say with 100% honesty that I don't know a single human (well, except maybe some of the men in my life) who doesn't use this iconic Lip Sleeping Mask from Laneige. It unlocks the pillowy, shiny, hyper-nourished lips of your dreams. Oh… and good luck just choosing one flavor! For me, it's the vanilla all day, though.
I've been using this multitasking hair leave-in for years, and even though I would buy it for the scent alone (was it alchemized by angels?!), no other formula I've tried delivers the same silky, shiny, soft results. Plus, it detangles so excellently that you'll notice way less breakage and fallout.
This smoothing spray from IGK has a completely bonkers following on Instagram and TikTok after its glass-like smoothing powers were demonstrated on the likes of Hailey Bieber. It boasts keratin treatment-inspired efficacy, 24-hour frizz control, and maximum heat protection, to boot.
It just doesn't get much more viral than Revlon's famed Hot Air Brush. Think of it as a $100 blowout you can do at home—we've tried it, here's proof.
After it became public knowledge that Hailey Bieber's go-to shade of white nail polish is OPI's Funny Bunny, it sold out nearly everywhere overnight. Spring fast, because you can buy it on the cheap—along with another OPI icon, Bubble Bath—for a couple of days only. (Not that this bundle will stay in stock that long, however.)
Next: You Can Buy One of The Most Popular Beauty Products in History for $11 on Amazon
Erin has been writing a mix of beauty and wellness content for Who What Wear for over five years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor.
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