Every Viral Beauty Product You've Eyed This Year Is Temporarily Cheap on Amazon


(Image credit: @izzydilg)

If you're like us (AKA if you love to shop all of Amazon's finest fashion and beauty offerings at a major discount), you probably have Amazon Prime Day marked on your calendar well in advance each and every year. And while this year's Prime Day deals have come and gone, the Amazon gods and goddesses have blessed us with a separate two-day waterfall of sale offerings via its Amazon Prime Early Access Sale. Exciting, no? 

From Tuesday, October 11 through Wednesday, October 12, you can score big on some of the most wanted fashion and beauty staples. Click here to start shopping, and if you'd like to see my editor-curated list of viral products to prioritize, keep scrolling!

Next: You Can Buy One of The Most Popular Beauty Products in History for $11 on Amazon

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.