Every Viral Beauty Product You've Eyed This Year Is Temporarily Cheap on Amazon



If you're like us (AKA if you love to shop all of Amazon's finest fashion and beauty offerings at a major discount), you probably have Amazon Prime Day marked on your calendar well in advance each and every year. And while this year's Prime Day deals have come and gone, the Amazon gods and goddesses have blessed us with a separate two-day waterfall of sale offerings via its Amazon Prime Early Access Sale. Exciting, no? 

From Tuesday, October 11 through Wednesday, October 12, you can score big on some of the most wanted fashion and beauty staples. Click here to start shopping, and if you'd like to see my editor-curated list of viral products to prioritize, keep scrolling!

If you're frustrated that your iron-induced waves aren't turning out at celeb caliber, it's probably because you don't own this oval-shaped wand from GHD. (Just sayin'.) It's spendy, so get it while it's hot and on sale.

WWW editors across fashion and beauty agree—this best-selling lash serum is the next best thing to a Latisse prescription. (Our Editor in Chief Kat Collings is a big, big fan.) It's currently $20 cheaper than normal, so I'd buy multiple tubes to save more money in the long run. (Because, yes, this is a product you will rebuy over and over again.) 

If you've seen an editor, influencer, celebrity, or TikToker with unfairly luminous skin, I'd bet $500 it's because they have this famous French brightening serum in their skincare lineup. (It's 62 times more effective than vitamin C, after all!) 

Amika's cult-loved dry shampoo has been in the game for years, but it's still regarded as one of the absolute best formulas. It effortlessly soaks up grease and boosts volume while looking (and feeling invisible) on your strands. Which is kind of the ultimate, right?

I can say with 100% honesty that I don't know a single human (well, except maybe some of the men in my life) who doesn't use this iconic Lip Sleeping Mask from Laneige. It unlocks the pillowy, shiny, hyper-nourished lips of your dreams. Oh… and good luck just choosing one flavor! For me, it's the vanilla all day, though.

I've been using this multitasking hair leave-in for years, and even though I would buy it for the scent alone (was it alchemized by angels?!), no other formula I've tried delivers the same silky, shiny, soft results. Plus, it detangles so excellently that you'll notice way less breakage and fallout. 

This smoothing spray from IGK has a completely bonkers following on Instagram and TikTok after its glass-like smoothing powers were demonstrated on the likes of Hailey Bieber. It boasts keratin treatment-inspired efficacy, 24-hour frizz control, and maximum heat protection, to boot. 

It just doesn't get much more viral than Revlon's famed Hot Air Brush. Think of it as a $100 blowout you can do at home—we've tried it, here's proof

Are we obsessed with all things Caudalíe? Maybe a little! But I can say with 100% certainty that you've seen this pore de-gunking mask all over TikTok, and it really does live up to its pore and congestion-clearing claims. 

Is there a more iconic brow pencil? If you already know its magic, then consider this your sign to strategically restock (your bank account will thank you) and if it's been sitting on your wish list for a while, well, ditto. 

This even-cheaper-than-it-normally-is crimper is the gateway to all of the Y2K-inspired celeb hairstyles I know you have pinned. I mean, $15?!

Looking for thicker, bouncier, stronger hair? Yeah, you're going to want to add R+Co's best-selling Dallas Biotin Thickening Shampoo to your cart, stat. You'll whip through it fast, so you might as well grab the value size while it's temporarily discounted.

Ask any in-the-know beauty person: This is the only liquid black eyeliner that *actually* exists to us. 

You can't go wrong with any of Olaplex's super-famous strand-repairing products. Alas, this intense moisture mask completely transforms stressed tresses with just one application. So, yes, it's a fave.

This hydrating French superstar of a serum has nearly 23,000 reviews and has retained an *almost* five-star average rating. Do I need to go on? Your thirsty winter skin is thanking you in advance.

I don't know about you, but I want any and all pimples to pull a disappearing act fast. These handy healing patches are the only thing I touch. 

After it became public knowledge that Hailey Bieber's go-to shade of white nail polish is OPI's Funny Bunny, it sold out nearly everywhere overnight. Spring fast, because you can buy it on the cheap—along with another OPI icon, Bubble Bath—for a couple of days only. (Not that this bundle will stay in stock that long, however.)

I've tried my fair share of "tightening" and "lifting" body creams, and most of them are bologna. That said, this highly reviewed formula is one of the very few exceptions. 

Fun fact: This is my favorite eye cream of all time, and no matter how many new formulas I try, I just can't go on without this one. It's a staple I always rebuy before I run out, so you already know I have three in my Amazon cart.