You Can Buy One of the Most Popular Beauty Products in History for $11 on Amazon


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What do Cleopatra and Jennifer Aniston have in common? A skincare routine that includes rose water. In ancient Egypt, Cleopatra used to take rosewater baths to keep her skin soft and supple. (She apparently loved the scent so much that she also soaked her ship's sails in it.) Now in 2022, rose water—specifically the Heritage Store Rosewater Facial Mist ($11)—is beloved by beauty editors, skincare aficionados, and celebrities alike. Selena Gomez, Aniston, and Ashley Graham have all been known to use the spray.


(Image credit: Getty Images)

Rose water's longtime popularity has to do with the multitude of benefits it offers, especially when it comes to skin. For example, rose water has natural antioxidants, which means it can help reverse damage and protect the skin from free radicals. It also has anti-inflammatory properties, which may help with skin conditions such as eczema and rosacea. Rosewater even has antiseptic and antimicrobial compounds, so it can help with wound healing. It has anti-aging properties, so it may reduce the appearance of fine lines and wrinkles. Plus, the incredible rose scent can help boost your mood and make you feel more relaxed. 


(Image credit: Getty Images)

The Heritage Store Rosewater Facial Mist currently has over 17K five-star reviews on Amazon, with fans praising how it nourishes skin, makes it glowy, helps soothe sunburns, acts as a setting spray for makeup, and more. But what's really interesting about this specific rosewater spray is that it contains a curious ingredient, one that was the catalyst behind the product going viral in 2016. Aside from damask rose oil, the spray contains water—but not just any old water. It's Vor-Mag water. Its benefits are explained by the brand on its website: "Raising the vibration of the water in our products makes for a more effective addition to your skincare routine. To create Vor-Mag water, we vortex and magnetize H2O through a proprietary method, which is believed to mimic the energetics of the body, making the product more compatible with the skin." Listen, the 17K five-star reviews don't lie!

Tom Johnson, the founder of Heritage Store, opened the store in 1969 (it was a physical store first) after reading world-famous psychic Edgar Cayce's book, The Sleeping Prophet ($8). The company underwent a rebrand in 2021 and now offers a full line of rosewater skincare, extending the collection to include products such as a rosewater cleanser and moisturizer. Meanwhile, the spray is still the star of the brand. Over 500,000 bottles of it are sold every year.

Yes, you can always DIY your own rose water—we certainly have—but it's much easier and cost-effective to pick up this cult-favorite spray. (Plus, you probably don't have your own Vor-Mag water!) Keep scrolling for even more best-selling rosewater products we recommend.

More Heritage Store & Rosewater Products to Try

Up next, It's Official: These Coveted Perfumes Prove Rose Has Outgrown Its Grandma Label

Marie Lodi
Freelance Beauty and Fashion Writer/Editor

Marie has covered beauty, fashion, and lifestyle for almost 15 years. She contributes to the beauty section here at Who What Wear. Previously, she was the Looks Editor for Bust Magazine, built the beauty vertical at HelloGiggles as its beauty editor, and was a founding staff writer at Rookie mag, giving fashion advice to teens. Her bylines have appeared in The Cut, Allure, Glamour, The Hollywood Reporter, and more. She was born and raised in Southern California and is based in L.A. Marie is a self-proclaimed costume design nerd and a co-host of Makeover Montage, a podcast about fashion in film and costume design. You'll see her writing about her beauty obsessions: red lipstick, winged eyeliner, pink hair, nail art, and skincare for people over 40. When she's not working, she's playing with her dog, Gnocchi, and writing her style newsletter, Overdressed.