The Amazon Prime Day Fashion Buys That Are Causing Internet Chaos

In case you missed the memo, Amazon Prime Day has officially arrived (through July 17), and the fashion deals are too good to be true, but they are indeed. Among the best of the superb sale finds are sneakers that you'll wear for years, ultra-flattering leggings (and more activewear to wear with them), pretty lingerie, T-shirts galore, and jeans that look way more expensive than they are. (Sidenote: The deals are so highly anticipated, Amazon's site crashed when the sale started. Chaos indeed.)

Before you get overwhelmed by the plethora of deals or go into an Amazon Prime sale–induced panic, take a deep breath and take comfort in the fact that we did the hard shopping work for you and pulled together the fashion buys that will put Amazon shoppers in a frenzy. (They're that good.) So before the best Amazon Prime Day fashion deals are wiped out, shop our most stylish picks from the sale, all of which you could feasibly be wearing in two days. (Hint: Keep checking the pages for your favorite items, as Amazon is intermittently releasing the deal prices through end of day Tuesday.)

These are 30% off at checkout, so stock up while you can!

Available in sizes 24 to 34.

Shop more denim deals here.

Save an additional 30% on these timeless slides at checkout.

Shop more shoe deals here.

When was the last time you found cool leggings for this cheap?

Available in sizes XS to XL. Deal price varies according to size. 

Shop more legging deals here.

You won't find this genius device for this price again anytime soon. (Read my firsthand review of it here.)

Amazon is discounting these perfect shorts from 6 p.m. ET to midnight tonight, so be sure to watch this space.

Available in sizes 24 to 32.

Here's what to wear with your new black leggings.

Available in sizes XS to 3XL. Deal price varies according to size.

Summer, in shoe form.

Pricing varies by size. 

Rectangular sunglasses are now trending, FYI.

Save an additional 30% on this perfect LBD at checkout.

Available in sizes 0 to 10. 

Shop more deals on dresses here.

You know the drill: Save an additional 30% on these happy slides.

Save an additional 30% on this classic bralette at checkout.

Available in sizes XS to 3X. Pricing varies by size.

Flash deal alert!

Available in sizes 16 to 24.

Leopard print is taking over the world right now. Prepare yourself.

Pricing varies by size.

These "build your own" leggings from Amazon's in-house athleisure brand are so flattering (this editor can confirm).

Available in sizes XS to 3X.

This would make a perfect work tote. (And yes, the price at checkout is 30% less.)

Shop more handbag deals here.

This beachy hat is a number one best seller.

Insanely popular and insanely cheap.

Available in sizes XS to 2XL.

These are the perfect neutral athletic sneakers for summer.

Deal price varies according to size.

Add a beaded bag and dad sneakers to turn this into the 2018 version of preppy. (Bonus: 30% off at checkout!)

Available in sizes 0 to 12.

You should probably add these walkable sandals to your cart before they're gone.

This looks like a cool vintage find (minus the legwork and minus 30%).

Available in sizes 0 to 12.


There's something refreshing about an old-school Timex (especially when it's an additional 30% off).

Shop more watch deals here.

These flattering skinny jeans are a crowd favorite.

Available in sizes 24 to 34.

The reviews are so good for this best-selling hoodie.

Available in sizes XS-XL to 1X-3X.

This slip dress can easily be dressed up or down.

Available in sizes 2 to 14.

The ankle boot style to see and be seen in this fall is of the western variety.

No one will know this pretty bra is padded. (Oh, and save an additional 30% at checkout.)

Available in sizes XS to XL. 

Shop more lingerie deals here.

French girls love this rare T-shirt brand, which is rarely marked down by 30%.

Available in sizes 1 to 4.

Shop more T-shirt deals here.

Cherry print makes everything cuter (as does an extra 30% off).

Available in sizes P to L.

For wearing with your new T-shirt.

Available in sizes XS to L.

We all have a pair of white sneakers that could stand to be replaced.

Shop More of Our Amazon Picks:

Buying in bulk is recommended.

Available in sizes S to XXXL.

We can't get over how cool these look with cropped jeans.

This is quite possibly the perfect denim jacket.

Available in sizes XS to XL.

Need a cheap swimsuit at the last minute that's still really cute? Buy this.

Available in sizes S to XL.

We love the longer length of these polished cut-off shorts.

Available in sizes 23 to 31.

FYI: Loeffler Randall makes the most comfortable sandals.


These aren't a Prime Day deal, but we can't get over this price.

Available in sizes 16 to 24.

Get with the program and get yourself a pair of oval shades already.

While you're in shopping mode, we've got three lingerie trends you can buy on Amazon for less than $20.

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