23 Cult-Favorite Beauty Products I Was Surprised to Find on Amazon

I spend a lot of time scrolling through pages and pages of items on Amazon. Over the years since Amazon came to be (reminder that it once only sold books), more and more brands have flocked to the mega e-tailer. For us, this means a one-stop shop offering up everything from matcha to potting soil to brow pencils (AKA the current contents of my cart). One of the Amazon categories that's grown exponentially is—you guessed it—beauty products.
Lately, I've found myself more and more impressed with the beauty offerings, as I've come across tons of cult-favorite products that I, for one, never knew could be found among the extensive Amazon stock. I'm talking products from brands like Drunk Elephant, Olaplex, Tata Harper, and Tatcha. Let's get to it and fill our carts together, shall we? You know what to do.
Next up, The Best New Beauty Products We Tried Last Month

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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