The Amazon Clothing Brands Have a Lot of Good Stuff RN, Here's My Shopping List

The fashion section at Amazon stocks quite a wide variety of chic finds. While you can uncover brands like Levi’s and J.Crew, it’s the in-house labels that often pique my interest. That’s right. The mega-retailer has a range of brands to suit a variety of styles. There’s The Drop, which offers particularly fashion-forward pieces and those trendier basics like slouchy sweatshirts and knit dresses. And then there’s brands like Amazon Essentials and Goodthreads that have a slew of those more staple pieces like tees, denim, and classic outerwear picks.
Given the A+ assortment, I thought I'd scroll through the brands and pull out the pieces that I’m into at the moment to give you a curated shopping list. Below you’ll find everything from pretty sweaters to transitional jackets to cute dresses that will be ideal come spring. Keep scrolling for more—you may just uncover a new piece to mix into your permanent rotation.
Next, check out more items you can buy at Amazon.

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.
-
It's Now or Never—54 Last-Minute Amazon Prime Day Deals You'll Regret Skipping
Elevated basics, celeb dupes, luxe-like styles, and more on sale.
-
If You Have Amazon Prime Day FOMO, See What Our Fashion and Beauty Editors Actually Bought This Year
The sale ends today.
-
Last Call: These 5 Amazon Prime Deals Are the Best of the Best
It's your last chance to get these amazing styles for less.
-
If You're Anti-Heels, Stand Up: 21 Stunning Flat Shoes and Sneakers on Sale for Amazon Prime Day 2025
Refresh your shoe closet for les
-
I Shop for a Living—These 30 Elevated Fashion, Beauty, and Home Décor Picks From the Amazon Prime Day Sale Have My Attention
Chic, practical, and affordable.
-
I Spoke With Sofia Richie Grainge About Her New Amazon Line—These 23 Children's Items Are So Cute
If you're looking for chic baby clothes.
-
Oh Wow, Hailey Bieber's Go-To Denim Brand Is on Major Sale During Amazon Prime Day
Don't miss out.
-
If You Have Toteme Taste But an Amazon Budget, These Are the $32 Classic Heels You Need This Prime Day
They look identical to the designer pair Hailey Bieber keeps wearing.