The Affordable Brands Celebs Are Wearing Right Now

Yes, celebrities are notorious for wearing the most luxe designers and trends of the moment, but don’t put it past them to sneak in a more affordable and slightly more practical item from time to time. When word gets out that a celebrity like Gigi Hadid has been spotted wearing a $60 pair of sneakers, she all of a sudden becomes that much more relatable. Sure, there are a few retailers we regularly see in the closets of our idols, but lately we’ve noticed a few newer affordable brands they love that are just as fabulous. We can’t wait to share them with you!
Keep scrolling to see the affordable brands celebrities have been wearing lately.
On Emma Roberts: Luv AJ x Iconery Mini Cross Hoop Earrings ($975) in 14K Rose Gold; ASOS Ruffle Detail Vintage Blouse With High Neck ($55); Mother Denim The Insider Crop Jeans ($205); Imagine Vince Camuto Ossie Studded Dorsay Heels ($160) in Black.
Shop our pick:
On Gabrielle Union: Forever 21 Stripe Pleated Skirt ($18) and Faux Leather Crossbody ($23); Soludos Platform Tennis Sneakers ($159).
Shop our pick:
On Kendall Jenner: Ahlem Concord Sunglasses ($450); Balenciaga Classic City Mini Bag ($1325); Mother Vagabond Jeans ($228); Aquazzura Linda Sandals ($675).
Shop our pick:
On Hailey Baldwin: Nasty Gal Let's Get Physical Ribbed Bodysuit ($38); Sophia Webster Metallic Leather Lace-Up Sandals ($695); Kye Fall 2016 Bomber Jacket & Shorts.
Shop our pick:
On Gigi Hadid: Jonathan Cohen F/W 16 Suit; Komono Stella Sunglasses ($70); People Footwear The Phillips Sneakers ($60).
Shop our pick:
On Dakota Fanning: Mother Insider Crop Step Fray Jeans in Wait Until Dark ($225); Storets Sharp End Varsity Top ($78); Topshop Bonded Belted Truster Coat; Super by Retrosuperfuture Panama Sunglasses; Chanel Cruise 2016 Waist Chain Flap Bag; Adidas Originals Stan Smith Fairway ($75).
Shop our pick:
On Cara Delevingne: Saint Laurent Tapestry Teddy Jacket ($2450); Perverse Amazeballs Sunglasses ($48); Chanel Black Belt ($572) and Calfskin & Neoprene Sneakers ($995).
Shop our pick:
See the new staple item we think all the cool girls will be wearing soon!

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over nine years, where she started as an associate editor and has since worked her way up. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. Here, she leads and manages Who What Wear's editorial team and oversees all editorial content. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many celebrity cover shoots, including big names like Kaia Gerber, Normani, and Sabrina Carpenter. She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her style has been featured on sites such as Vogue, Harpers Bazaar, and Elle.
-
See You in the Fall, Skinny Jeans—This Trend Is So Much Better For Summer With Flats
Casual, chic, and comfortable all in one.
-
So *This* Is the Cutest Outfit for Wine Tasting in Napa Valley, According to Hailey Bieber
I agree.
-
The Classic Swimwear Trend L.A. Fashion People Are Swapping Their Bandeau Bikinis For
No fuss.
-
It's Here: The It-Girl Skirt Trend to Wear With Flats This Summer
As seen on Gigi and Sofia.
-
Believe It or Not, This Is the It-Girl Shorts Trend of Summer 2025
Confirmed by Emily Ratajkowski and Hailey Bieber.
-
I Found It: The Only Denim Trend That Makes Flip-Flops Look Sophisticated Instead of Cheap
In Kendall Jenner we trust.
-
Fashion People Are Wearing This $50 Accessory (Kendall Jenner Included), and I Bought It—My Outfits Are Now Cooler
This item is everywhere.
-
If You Wear Jeans and a White T-Shirt This Summer, Swap This Dated Sneaker Color Trend for This One
Gigi Hadid just did.