These 21 Cheap Beauty Buys Have Officially Replaced Our Pricey Favorites

Constant changes over the past year have brought on many beauty revelations. Suddenly, we've all gotten way more comfortable performing at-home manicures, tackling our own hair color, and even performing spa-level facials complete with top-of-the-line treatments and the latest skincare tools. But one major lesson that's presented itself is that up to this point, many of us have been spending entirely too much money on beauty products. As a beauty editor, that's a tough pill to swallow since I get so much joy from sampling the most spendy products out there. But on the other hand, that very activity has taught me that a product's price tag doesn't always determine its efficacy and that there are tons of products that cost pennies on the dollar and perform just as well.

Team Who What Wear is full of beauty lovers, even on the fashion side, so I thought it would be fun to probe my co-workers to see which cheap beauty swaps they've made recently. And wouldn't you know it, they had a lot to say. Ahead, check out 21 under-$25 beauty products we've fallen in love with that have officially replaced our more expensive favorites. You won't have to feel bad about filling your cart with these affordable picks!

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Yusra Siddiqui, Assistant Market Editor
(Image credit: @thatgirlyusra)

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Anneliese Dominguez, Fashion Editor, Branded Content
(Image credit: @annadominguez)

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Sarah Yang, Managing Editor, THE/THIRTY
(Image credit: @sarahayang)

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Anna LaPlaca, Associate Editor
(Image credit: @anna__laplaca)

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Erin Jahns, Senior Beauty Editor
(Image credit: @erin_jahns)

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Courtney Higgs, Beauty Editor
(Image credit: @court_higgs)

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Allyson Payer, Senior Editor
(Image credit: @allypayer)

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Caitie Schlisserman, Managing Editor, Branded Content
(Image credit: @c__bellamy)

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Associate Beauty Editor

Courtney Higgs is a Cancer sun, Libra rising beauty enthusiast with about six years of experience in the editorial space. She was previously Who What Wear's associate beauty editor after spending many years working on the West Coast edit team at InStyle Magazine. She graduated from California State University, Northridge, with a BA in communication studies and pivoted to editorial after spending her college years working in the legal field. Her beauty philosophy is simple: She believes there are no wrong answers and that discovering our favorite beauty products and rituals is a journey, not a sprint. When she's not geeking out over products, she can be found adventuring around L.A. with her fiancé; watching reality TV with their French bulldog, Bernie Mac; or relating way too hard to astrology memes.